How to use WhatsApp Chatbot to automate sales & customer support 24x7
‘What is the price of the product?’, ‘Is the product back in stock?’, ‘Can you tell me more about this product?’
Do you see your customer support team repeatedly answer the same questions like above again & again! Don’t you think it’s an utmost waste of time & resources?
That’s why many businesses, in order to automate customer support queries are implementing a Chatbot.
A Chatbot is a text-based program that acts just like a customer support agent, answering common customer queries instantly.
WhatsApp Chatbot is one of the most widely used Chatbots for business purposes. 80% of medium & large businesses using the WhatsApp Chatbot agree that it helps them improve marketing & customer support.
You can build a WhatsApp Chatbot easily using Google Dialogflow for Free without any coding requirements & integrate it with a platform like AiSensy to automate everyday customer support on WhatsApp!
Here’s an example of WhatsApp Chatbot in action:
This is an all-in-one WhatsApp Chatbot guide to help you make the most out of WhatsApp Chatbot for your business
Let’s begin with a brief history of the origin of Chatbots. If you want to skip that, below are all the sections covered in this blog👇
At a Glance
· How did Chatbots come into being?
· What is a WhatsApp Chatbot?
· WhatsApp Chatbot Use Cases
· Purpose of a WhatsApp Bot
· How to build your WhatsApp bot?
· Conclusion
How did Chatbots come into being?
Chatbots didn’t just appear out of the blue.
The first-ever Chatbot built was ELIZA in the 1960s which worked using Natural Language Processing to understand human language & respond.
In 1995, ALICE, a chatbot built using Artificial Intelligence was released. The chatbot was designed to provide a natural human chat experience in a subtle & entertaining manner.
It was in 2010, with the launch of Apple’s Siri that Chatbots entered households. Since then, there have been multiple advances in the field of Chatbot development with the likes of:
- Amazon’s Alexa released in 2015
- Microsoft’s Cortona in 2015
- Facebook Chatbots in 2016
Chatbots currently dominate various social media platforms such as Facebook, WhatsApp, Skype, Slack, Line & many more.
What is a WhatsApp Chatbot?
A WhatsApp Chatbot is a Chatbot that functions on WhatsApp, answering customer queries, completing sales & collecting user attributes on WhatsApp.
A WhatsApp Chatbot works just like a customer support agent delivering a human-like experience(and doesn’t ask for a raise😉).
Here’s all that a WhatsApp Chatbot can do:
1. Solve common customer queries 24x7x365. It understands human language & can respond just like a human agent.
2. Automate sales by showing personalized recommendations to users.
3. Nurture leads by collecting important user information such as email, address, gender, country & many more attributes.
However, given that it’s a Chatbot, you might raise doubts about its credibility.
Well, rest assured!
Reports suggest that a Chatbot can answer 80% of the standard questions accurately.
Also, reports suggest that WhatsApp Chatbot will help save 2.5 Billion hours as of 2023 by answering 85% of customer interactions, reducing the need for customer agents. It can help cut off over 30% of operational costs.
If you want a reliable WhatsApp Chatbot for your business, you can choose Google Dialogflow and further seamlessly integrate it via WhatsApp Business API based platform AiSensy.
With Google Dialogflow, you can create a smart, AI-based WhatsApp Chatbot without any coding requirement.
Now, this might seem unreal but you don’t need to code to create a WhatsApp Bot. Yes, it’s that easy!
Check out the premium WhatsApp Chatbot Guide to understand the basics of Chatbot development.
Or you can have your WhatsApp Bot built by the AiSensy Team.
Here are 2 examples of the Dialogflow WhatsApp Chatbot in action:
In the above images, you can see how the WhatsApp Chatbot helps automate the sales process making it easier & comfortable to choose for the user as well.
WhatsApp Chatbot Use Cases
We’ve discussed the origin & meaning of Chatbot. Now, let’s look at the various WhatsApp Chatbot use cases that make it an asset for businesses.
- WhatsApp Chatbot as a customer landing Channel
With the help of ‘Direct to WhatsApp Ads’ on Facebook/ Instagram, you can redirect your audience to WhatsApp & let the WhatsApp chatbot engage them.
Your WhatsApp Chatbot acts as a skilled salesman, showing users personalized recommendations & converting them into customers.
As you can see in the above image, the Chatbot shows personalized recommendations based on the user’s preference.
The user picks the one that’s best for him/her & purchases it, resulting in a sale.
2. Lead Qualification
WhatsApp Chatbot is capable of lead qualification, meaning that it can collect valuable user information like a user’s email id, nationality, company/school & more useful information. Also, you can customize these attributes collected from customers.
This is critical in the case of financial institutions, webinars & event planning companies who need to qualify a user before providing them services or adding them as a qualified lead.
E.g., You host free webinars on various educational learning. Users see an ad & land on your WhatsApp. Now, your WhatsApp Chatbot can nurture the lead by asking questions such as their email id, age, occupation, interested courses & more.
Let’s suppose you’re planning a webinar on content writing.
Since you already collected this attribute from the user, you can send invites only to those who chose Content writing while collecting attributes.
3. 24x7 Automated Customer Support
95% of users believe customer service to be the major beneficiary of Chatbots.
With a WhatsApp Chatbot, you can enable automated customer support where the users can easily navigate the FAQs and can resolve their queries.
An AI-based WhatsApp Bot can easily replace your live agents and will save you money. However, it is recommended that there should be at least one live agent present in case the chatbot fails to answer some important queries.
Once you implement a Chatbot on your WhatsApp Business number, you don’t need to worry much about handling your customers even during non-working hours.
4. Automate Sales
50% of females like talking to a Chatbot before making a sales decision!
WhatsApp chatbot is a well-trained salesman that works 24*7*365 tirelessly (and doesn’t ask for a raise).
Users can ask for the details of your products and services and once the WhatsApp Chatbot answers their questions, they can easily proceed to buy them via a link to your web page.
WhatsApp chatbot helps the users in product discovery, recommendations, and checkouts too.
Delivery tracking, offers, product return or exchange and order details can be shared with your users via API Campaigns which are an add-on provided exclusively by AiSensy.
5. Automate Feedback
Feedback is detrimental to upgrading the level of your products & services.
To ensure customers provide feedback: automate a feedback message 6–7 days after the product gets delivered.
You can automate a WhatsApp message with Quick reply buttons via WhatsApp API Campaigns.
Once the user provides feedback, have your WhatsApp Chatbot send enticing offers to get the user to convert again.
You can provide a 10% discount or some other benefit to entice the user to purchase again.
Check out some more WhatsApp Bot Use Cases here.
Purpose of a WhatsApp Bot
Now, depending on the industry, a WhatsApp Bot can be used for multiple purposes.
If you’re an E-commerce business, a Product Details Chatbot would fit your needs.
That’s why there are multiple Chatbot templates you can use to create a Chatbot that fits your needs.
Here are a few Chatbot Templates we offer that accomplish the purpose for which you need a WhatsApp Chatbot.
1. Basic 1–9 FAQ Chatbot
If you find your customer support agent answering repetitive queries, consider implementing the 1–9 FAQ Chatbot.
With this Chatbot you can automate those repetitive customer queries 24x7, save time & allow agents to work on other important tasks.
2. Course WhatsApp Bot Template
This WhatsApp Chatbot will provide users with information about your various courses & answer queries related to your courses.
3. Product details WhatsApp Bot Template
This WhatsApp Bot can answer all queries related to your products. It responds instantly when a customer texts their query.
4. Event Details WhatsApp Chatbot Template
This Chatbot can answer queries related to your online/ offline events. Whenever a user messages you, the WhatsApp Chatbot automatically responds.
5. Feedback/ Survey WhatsApp Chatbot Template
This WhatsApp Bot asks for feedback/ surveys from customers easily & effectively.
6. Lead Generation WhatsApp Chatbot Template
This WhatsApp Bot nurtures leads by collecting crucial customer details to qualify them based on various attributes like email, age, gender & more.
7. Insurance WhatsApp Chatbot Template
This WhatsApp Bot Template is an expert at answering queries related to car & other insurance policies.
Details like Covered, Non-Covered, Add Ons, and Advantages are covered by this Chatbot. Whenever a user sends the respective number or texts its questions, the WhatsApp chatbot responds accordingly.
8. Automobile WhatsApp Chatbot Template
This WhatsApp Bot can answer queries about your automobile product. Whether It’s Details like Features, Specifications, Looks or Booking a Test Drive; this Chatbot covers it all.
Check out the various Chatbot Templates provided by AiSensy here.
How to build your WhatsApp bot?
Building a Dialogflow WhatsApp Chatbot with AiSensy is extremely easy. After learning the basic concepts from the WhatsApp Chatbot Masterclass, it’ll take you less than 30 minutes to create a suitable WhatsApp Chatbot for your business.
What’s easier is integrating it with AiSensy App!
You can test the WhatsApp Chatbot on AiSensy without having access to the WhatsApp API. But, to
So, signup to Google Dialogflow & create your WhatsApp Chatbot which you can seamlessly integrate with AiSensy.
We also have this WhatsApp Chatbot guide ready to help you set up your own WhatsApp Chatbot using any of the Chatbot Templates mentioned above.
Tip: Check the above guide when you’ve completed the WhatsApp Chatbot Masterclass.
Or save the hassle. Get our tech team to create the WhatsApp Chatbot for you! Connect them here. We are proud to be the only WhatsApp partner providing assistance over calls.
Once you test the WhatsApp Chatbot and want it to answer your customer queries, apply for the WhatsApp Business API.
Without access to the WhatsApp Business API, you can’t have your WhatsApp Chatbot handling sales & customer queries.
To apply for the API, you’d need these 3 things:
- Verified Facebook Business Manager Account- Check out how to get your Facebook Business Manager Account Verified.
- A fresh Phone Number- This phone number should not be connected with any of the WhatsApp Applications.
- A business website- You must have a business website registered under your company name.
Once you have these 3 things ready, apply for the WhatsApp Business API. Check out how to apply for the WhatsApp Business API with AiSensy.
Next, to create your WhatsApp Chatbot check out this WhatsApp Chatbot Guide or you can get your WhatsApp bot built by our experts.
Conclusion
Well, that sums it up!
From answering common customer queries to handling sales; a WhatsApp Bot can be a huge asset for your business.
So, automate your marketing & support with a WhatsApp chatbot.
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