The intend behind our decision to do an IEO with Bitforex

For some investors AIS’ decision to launch an IEO on the Bitforex exchange might be a little puzzling, so we want to explain this strategic step in further detail.

While IEOs can be a very lucrative way to raise funds, there are other important advantages an IEO can bring to a project.

We want the investors to know that AIS’ main target to do an IEO is not fundraising, but to strengthen our position on the worldwide cryptocurrency market.

Since AIS opens its own exchange, it would be just too easy to list our own token without having to go through any third-party screening. But doing that wouldn’t raise the trust of investors in the AIS token, as it wouldn’t say anything about the quality of the project.

This is why AIS decided to undergo the screening process of Bitforex and start an IEO, as this proves to the public, that the token is acknowledged in a neutral evaluation by an outside party.

Furthermore, Bitforex is a well-known and trusted cryptocurrency exchange, especially in China, Korea and Russia. There are over 3 million user accounts registered with Bitforex and they have a very active user base. By joining this prestigious Bitforex’ TURBO IEO program, which requires an even stricter screening than a regular IEO, we want to demonstrate the trustworthiness of our project to investors worldwide.

There might be dissatisfaction among the holders, because they cannot sell the token right away. But this measure is needed to prevent the token price to suddenly drop. In the near future AIS will go through the process of having the Grand Opening of our own exchange, and plan to further expand the shares of the AIS token and raise the market cap.

For AIS this IEO is a marketing tool to raise and stabilize the price of the token. It is a step that prepares it for being listed on AIS-X. This strategy makes the token grow into an even more trustworthy asset.