Introducing Roses: Send Virtual Indicators Of Interest To People You Like

Roses (beta) is now available on the latest version of the Aisle app. Click here to install — www.onelink.to/aisle

The Beginning of a New Start

Courtship and dating haven’t always been the same as we have come to know them today. The expression of love has come a long way since carrier pigeons and handwritten letters. Love and romance have not only survived through the internet era but have managed to revolutionise how we perceive dating and relationships.

Penned down feelings, candlelight dinners, chocolates and perfumes to win the heart of a crush and the thrill of a new beginning is immense. But all of this means nothing unless you first grab the attention of the person you wish to be your significant other. And that’s where we find most of us fearing our worst.

In 2014, we introduced Aisle among Indians as a unique product to meet someone special. Ever since, we’ve been successively establishing new ways and means to transform the dating scenario. Lao Tzu, once said ‘The journey of a thousand miles begins with one step.’ On the same note, we introduce our newest feature, Roses (beta).

Why Roses?

Roses or Genus Rosa, have been used as flowers of expression and love, dating back to the Greek and Roman era where the flower was associated with the Goddess of Love. Similarly, our latest feature — ‘Roses’ on Aisle brings about a way to start your journey with someone you think will travel the high and long roads with you on the journey called life. Much like the Victorian era where flower gifting was the only acceptable form of expression, sending a rose to someone you like lets you instantly show them that you’re interested in them.

Our inspiration for Roses comes from the offline world of gifting someone an actual rose to express your interest. In the real world, it’s easier to understand if someone likes you through various indicators of interest like body language, gestures, physical proximity and so on. Simply put, offering or receiving a rose from someone has always signified an interest or attraction, which is a great way of knowing one’s intention. But it’s a different scenario in the online world altogether.

Although challenging, the online world reduces your approach anxiety when you’re trying to strike up a conversation. Holding a conversation in the online world is also much easier, especially when you already have information about the person and their preferences or interests at your disposal. There’s less room for error, except how do you actually know if someone likes you without being able to sense these indicators of interest? That’s where we step in with Roses.

How it Works

To send a Rose to someone, all you have to do is, click on the Rose icon on the profile of the person you’re interested in. Once done, the Aisle member will receive a notification that you’ve sent them a Rose to express your interest. Simple, Isn’t it?

Except there is a catch. Every Aisle member is deliberately limited to 7 Roses a month, and a Rose once sent cannot be taken back. This ensures the receiver that he or she is one of the selected few who caught someone’s attention. If you genuinely feel that you can hit it off with an Aisle member, send them a Rose!

How do Roses help?

‘Bookmark’ has been a feature on Aisle that lets you anonymously save a user for future reference. Our data suggest that 51% of our members were bookmarked by at least 3 users. However, only 19% of the Aisle members are connected to someone in the community. This is a strong indication that members on Aisle are unaware of the interest they are attracting.

So, after three years of numerous upgrades and couple of cups of coffee, we believe that the community has scaled enough to roll out a feature that could very well mark the turning point of many ‘firsts’.

We’re excited to roll our newest feature to our audience on Aisle and we hope it changes the way you approach someone in the virtual world. As much as indicators of interest are evident in the real world, we hope to bring the same enthusiasm and energy to the virtual world. After all, life is too short for bad coffee, bad books, and incompatibilities.

Let us know what you think of our newest feature — team@aisle.co.