30 Most Followed Korean TikTok Influencers in 2023
Since its launch in 2017, TikTok has taken the world by storm, becoming one of the most downloaded apps and a highly valued startup. What’s fascinating is that TikTok, owned by ByteDance, showcases the power of Chinese IT companies utilizing advanced AI technology to expand globally. Unlike platforms like Facebook and YouTube that rely on user recommendations, TikTok’s AI algorithm takes full control of determining which posts are shown to its users.
But it’s not just TikTok’s impressive technology that sets it apart. The company has also mastered the art of marketing in spectacular ways. Its advertising efforts have been nothing short of remarkable, both in Korea and around the world.
Yet, TikTok’s impact goes beyond technology and marketing. It is revolutionizing the way social media transcends borders, creating a whole new level of globalization. Unlike traditional social media platforms that tend to be localized based on geography and language barriers, TikTok’s short videos are breaking down those boundaries. It’s fostering a new generation of global consumers, encouraging a more interconnected world. For instance, TikTok’s unique trending feature, based on “sounds” rather than just hashtags, has made music marketing more accessible and co-branding with music creators incredibly effective.
TikTok Advertising Audience Overview in 2023
As the fifth most-downloaded app in South Korea in 2020, TikTok is strongly youth oriented. While Generation Z has registered accounts on Facebook and Instagram, they tend to use TikTok more. Teenagers see it as their own, private space from adults.
TikTok has been recorded to reach more than 5.66 million social media users in South Korea in 2023. That’s the extent of advertising reach on the platform in the country. There’s also almost an equal ratio of male-female audience, which makes the platform all the more encompassing.
Influencer Marketing
TikTok users view Ads negatively. When we plan influencer marketing campaigns for our clients, we make sure to provide enough freedom to TikTok creators. It works best if the brand’s message feels authentic. Authenticity, together with trendy sounds, will make engagement go over the roof.
There are more than 5 million TikTok users in Korea. As a result, there are thousands of creative Korean TikTok influencers emerging daily. Let’s meet the best of them.
30 Most Followed TikTok Accounts in Korea
30. Dae-yeon Kim
Followers: 1,600,000
Topics: Entertainment, Humor
Meet Dae-yeon Kim, the adorable and charismatic TikTok influencer with a whopping 1.5 million followers. His content is a delightful mix of dances, trends, hilarious storytimes, and comedic videos that are sure to keep you entertained.
29. Joonho & Gyumin
Followers: 1,600,000
Topics: Dance, Entertainment
Get ready to be blown away by this dynamic duo — Junho and Gyumin — the masterminds behind this incredible TikTok account. With their electrifying and perfectly synchronized dance moves, they’ve captivated a staggering 1.6 million followers. Prepare to be amazed!
28. Rania
Followers: 2,100,000
Topics: Entertainment, Dance
Rania knows how to captivate the hearts of netizens with her mesmerizing dancing skills and lip sync videos. Not only does she share glimpses of her daily life, but she also treats her followers to exciting product reviews and epic cosplaying videos.
27. Shana
Followers: 2,400,000
Topics: Dance, Fashion
Say hello to Shana, the Korean TikToker who’s taking the platform by storm. Known for her stunning solo dance performances and beauty tips, she’s a force to be reckoned with. Keep an eye out for her fun collaborations with friends and her epic take on the latest trends!
26. Jongkey
Followers: 3,700,000
Topics: Beauty, Fashion
Prepare to be entertained when you visit this TikTok account. From jaw-dropping dance skills to insightful skincare tips and mesmerizing makeup tutorials, they’ve got it all covered!
25. Hyuna
Followers: 3,800,000
Topics: Dance, Music, Entertainment
Remember the talented Hyuna from the iconic girl group Wonder Girls? Well, now she’s a famous solo singer with a massive following of 3.8 million on TikTok. Not only does she share her latest albums, but she also loves to treat her fans to fantastic dancing tutorials.
24. Mati Jung
Followers: 3,800,000
Topics: Entertainment, Cosplay
Get ready to be charmed by this sweet and talented TikToker. From captivating dance and lip sync videos to adorable cosplaying adventures, she’s a bundle of cuteness. Her anime-like features perfectly complement her creative content, ensuring a delightful experience for her followers.
23. DJ Yooni
Followers: 3,800,000
Topics: Beauty, Fashion
DJ Yooni’s TikTok page is a treasure trove of fantastic dance videos. Whether she’s grooving solo or rocking it with her friends, her moves will leave you in awe. And let’s not forget her impeccable fashion sense that effortlessly matches her petite frame!
22. Dew Sisters
Followers: 3,900,000
Topics: Entertainment, Dance
These twin sisters have taken TikTok by storm and have even landed their own show called “story music.” Join them as they invite other TikTok stars to be their guests, creating a captivating experience for their ever-growing fan base.
21. DJ Soda
Followers: 4,600,000
Topics: Music, Food
DJ Soda is not your average TikToker. Alongside sharing her mesmerizing music performances, she loves to spice things up by giving food reviews, vlogging her adventures, participating in the latest trends, and flaunting her sizzling OOTDs. Get ready for a diverse and exciting feed!
20. KKONYA
Followers: 5,000,000
Topics: Entertainment, Food
Kkonya is a multi-talented TikToker who’s always up to something exciting. Whether she’s singing, dancing, or creating mouthwatering food videos, she knows how to keep her followers entertained. Plus, she loves collaborating with her awesome group of friends, making her content even more fun!
19. Gato
Followers: 5,100,000
Topics: Entertainment, Cosplay
You’ll be amazed by this influencer whose facial features are reminiscent of beloved anime characters. It’s hard to believe someone can look so perfect, but trust us, he’s the real deal! Don’t miss the chance to click on his profile and see it for yourself.
18. Master Brothers
Followers: 5,100,000
Topics: Martial Arts
Get ready for some action-packed entertainment on this account. These two brothers are all about sharing their taekwondo practices with their followers. With cool backgrounds and epic song choices, their videos are a knockout on TikTok.
17. Fou Fou Puppies
Followers: 5,100,000
Topics: Pets, Dogs
Calling all animal lovers! If you want a daily dose of adorable fur babies brightening up your feed, look no further. Fou Fou Puppies will melt your heart with their adorable antics and exciting adventures. Prepare for cuteness overload!
16. Jae-kwon Choi
Followers: 5,600,000
Topics: Dance, Martial Arts
Check out Master Choi’s TikTok account, where you’ll find more than just Taekwondo videos. From impressive dances to trendy challenges and even vlogs, he knows how to keep his followers engaged and entertained.
15. Dancer Sona
Followers: 5,900,000
Topics: Dance, Fashion
Sona is a true TikTok sensation, and it’s easy to see why. Her mesmerizing dancing skills combined with her stunning visuals have garnered her millions of followers. Get ready to be captivated by her creative, well-produced, and totally entertaining videos.
14. Dalha
Followers: 6,500,000
Topics: Beauty, Fashion
Prepare to be wowed by Dalha’s incredible cosplay videos. From Spiderman to Naruto and even characters from Attack on Titan, she flawlessly impersonates them all. Not only that, but she also loves taking on viral TikTok challenges, adding her unique twist to each one.
13. Yoon-kyung Hwang
Followers: 8,400,000
Topics: Fashion, Entertainment
Feast your eyes on this handsome TikToker who knows how to make an impact. With his striking face and impeccable fashion sense, he’s managed to attract over 8 million people to his account. Watch him recreate viral videos with the hottest songs.
12. Min-su Kim
Followers: 9,300,000
Topics: Dance, Entertainment
Min-su’s exceptional talent is the driving force behind his massive following on TikTok. When he’s not dazzling viewers on his own, he teams up with his adorable little brother for some unforgettable TikTok moments. Double the fun, double the entertainment!
11. Elina
Followers: 13,000,000
Topics: Beauty, Entertainment
You’re sure to be enchanted by Elina, whose face looks like it’s straight out of a Disney storybook. With her stunning visuals, charming personality, creative fashion sense, and undeniable charisma, it’s no wonder she has amassed over 12 million followers.
10. Yel Eonni
Followers: 14,300,000
Topics: Entertainment
Join Yel Eonni on her exciting journey through miscellaneous product reviews and hilarious skits. She knows how to keep her followers entertained and laughing!
9. Jongmin Oppa
Followers: 15,300,000
Topics: Romance-Comedy, Entertainment
If you’re a fan of romantic-comedy skits, then Jongmin’s account is a must-follow. He has a knack for turning real-life relationship situations into hilarious comedic gold. It’s pure fun!
8. Jiwon
Followers: 17,400,000
Topics: Entertainment, Dance
Brace yourself for the ultimate package of talent, charisma, and jaw-dropping moves with Jiwon. His dance videos are eagerly awaited by his loyal followers on the platform.
7. Twice
Followers: 20,600,000
Topics: Music, Entertainment
This account is a treat for TWICE fans. Dive into a world of mesmerizing TWICE dance videos and exclusive sneak peeks of their music shows. It’s the perfect destination for TWICE enthusiasts!
6. On Oppa
Followers: 21,300,000
Topics: Entertainment, Comedy
Oppa is the master of comedic skits on TikTok, and his creativity knows no bounds. Whether he’s flying solo or teaming up with other famous TikTok creators, he always delivers fresh and hilarious content. Stay tuned for non-stop laughter!
5. Noah Evel
Followers: 22,700,000
Topics: Dance, Entertainment
Noah is the epitome of coolness, style, and incredible talent on TikTok. With his energetic dance videos, he knows how to captivate and entertain his followers.
4. Chang-ha Jeon
Followers: 22,700,000
Topics: Beauty, Fashion
Be mesmerized by this multi-talented influencer who seems to have it all. From an angelic face and an amazing voice to a charismatic fashion sense and a fit body, they’ve captured the attention of netizens everywhere. Join the hype and see what all the fuss is about!
3. Sia
Followers: 27,600,000
Topics: Dance, Entertainment
Sia is a dancing sensation on TikTok, known for her electrifying moves and viral song choices. Collaborating with other TikTok creators, she’s gained millions of views, showcasing her talent and captivating performances.
2. Blackpink
Followers: 44,200,000
Topics: Music, Entertainment
Dive into the world of Blackpink, one of the top TikTok stars in South Korea. This account is a haven for Blackpink fans, filled with an abundance of their music videos and dance practices. You’ll surely groove and immerse yourself in their performances.
1. BTS
Followers: 60,000,000
Topics: Music, Entertainment
Attention all BTS lovers! This account is for you. Witness the epic dance practices and stay up-to-date with BTS’s daily updates on TikTok. They bring the heat with their incredible entries to the latest TikTok dance trends. Don’t miss out on the BTS magic!
CONCLUSION
TikTok may look silly to most adults. However, it is crucial to understand if you are marketing to generation Z. With a powerful local entertainment industry, Korea is perfectly positioned to brand globally using TikTok and visa-versa. Global brands have a powerful new channel to influence Korean teenagers. 2022 is the year when marketers experiment and learn how to use this platform.
Many K-pop stars, and not only brands, also gained huge success on TikTok, like TWICE, BTS, and Blackpink. We have also featured 17 Most Followed K-Pop Idols on Instagram for your reference.
The rise of TikTok is one of the reasons why I have decided to leave behind my corporate career to become an entrepreneur. The way companies enter foreign markets, distribute products and do marketing is transforming. Social media is merging with e-commerce. An opportunity to be a part of this transformation is very exciting, and I am confident it will pay back in the long term. Hopefully, I am successful in inspiring your curiosity to learn more about this field.
If you want to learn more about social media and marketing in Korea, check the AJ Marketing Blog. Our mission is to help global brands understand and conquer the Korean market.
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