41 Most Followed Korean Singers on Social Media in 2023
Have you heard about the incredible phenomenon called the Korean or Hallyu wave? The country is full of talented performers and strong entertainment companies. Korea not only excels in pop music, there are various genres in the industry such as rap, R&B, and EDM. Artists constantly do “comebacks”, after which their image can radically change.
From cute and pure to sexy and rebel — anyone can become anything anytime in K-pop. This model seems to fit in very well in this age when music is consumed via YouTube videos and mobile streaming apps.
Korean music first gained popularity abroad in the 2000s as part of the Korean Wave. After achieving early success in Japan, it spread to China and Southeast Asia. In 2012, K-pop became popular globally thanks to Gangnam Style — the first video to achieve 1 billion views on YouTube.
Nowadays, K-pop is led by a younger generation of performers. It is amazing how generation after generation, Korean performers and entertainment companies keep on dominating the music industry. Music trends and technology changed. Older performers lost popularity while new talents replaced them. However, K-pop still exists. Always adapting and reinventing itself, more popular than ever before.
The Korean mentality to quickly adopt new trends is one of the key factors why local companies are so good at keeping their competitive edge in a fast-changing music industry.
Working with Korean celebrities has become a large part of our business. We constantly receive requests from global brands asking to help partner with Korean singers for online video ads or as brand advocates. In a world full of advertising, partnering with Korean celebrities is a great way to stand out and increase brand awareness.
Let’s look at some of the most popular Korean singers, from long time stars such as Girls Generation to new talents such as Blackpink. We present you with the list of 41 most followed Korean singers on social media. This list is crafted especially for marketers, and also everyone who is a fan of Korean music.
Most-Followed Korean Singers on Social Media
41. Cho Kyu Hyun
Super Junior
Followers: 2,000,000
Known as the evil maknae of Super Junior, Kyuhyun has captivated 1.9M followers due to his amazing voice and handsome visuals. Kyu Hyun shares his activities with other Super Junior members, and also posts about his holiday trips.
40. Jay Park
Rapper
Followers: 2,700,000
Jay Park is a famous multi-talented Korean rapper who also has amazing dancing skills. He loves to share his latest music videos and music shows on Instagram.
39. Park Jae-sang (PSY)
Popular for Gangnam Style
Followers: 3,300,000
After his huge success with Gangnam Style, Psy created his own record label and entertainment agency called P Nation. On Instagram, you’ll find his latest music performances, along with other music videos from other singers he promotes.
38. Son Na-eun
Apink
Followers: 3,300,000
Son Na-eun is a member of K-pop group, Apink. Son Na-eun regularly updates her daily activities and holiday trips on Instagram. She also serves as a fashion and beauty inspiration to her followers on the platform.
37. Kim Seol-hyun (Seolhyun)
AOA
Followers: 3,700,000
Not only sharing her daily activities as a singer, Kim Seol-hyun also likes to share her food pictures, photoshoots, entertaining activities, and OOTDs. Recently, she collaborated with Nike to create promotional content.
36. Lee Seung-gi
“Ballad Prince”
Followers: 4,400,000
Starting his career as a singer, Lee Seung-gi has now become a popular actor and TV host in South Korea. He loves to upload some sneak-peeks of his latest series, TV shows, and also music shows on Instagram.
35. Ahn Hee-yeon (Hani)
Exid
Followers: 4,600,000
Hani is a famous singer who starred in TV series “You Raise Me Up”. Not only sharing some sneak-peeks of her latest TV series, she also updates her followers on her latest songs and projects.
34. Kim Chung-ha (Chungha)
Followers: 5,100,000
Kim Chung Ha shares her latest songs and music shows on her feed. Besides that, she also has collaborated with several brands like Reebok, Wanna Lab, and Gelato Factory.
33. Min-ho Song (Mino)
Rapper
Followers: 6,200,000
Min ho Song is a rapper who is also great at visual arts like sketching and drawing. You’ll find his latest music shows and his awesome paintings posted on his feed.
32. Kim Hyo-yeon (Hyoyeon)
Girls Generation
Followers: 6,500,000
Kim Hyo-yeon is one of the members of Girls Generation. Recently, she launched her latest song “Second”, and created her own dance challenge which went viral on TikTok.
31. Yesung
Super Junior
Followers: 6,500,000
Yesung is a member of the all-time favorite K-pop group Super Junior. You’ll find some updates of his music videos, music performances, TV shows, and also holiday trips on his feed.
30. Lee Dong-hae (Donghae)
Super Junior
Followers: 7,100,000
Donghae updates his followers on his latest music performance and daily workouts on Instagram. Recently, he promoted his duet project with Indonesian popular singer, Rossa.
29. Choi Soo-young (Sooyoung)
Girls Generation
Followers: 7,600,000
Soo-young is a member of Girls Generation who loves to share her holiday trips and photoshoots on Instagram. Besides that, she also shares some sneak-peeks of her drama series, and her activities with other Girls Generation members.
28. Seo Ju-hyun (Seohyun)
Previously Girls Generation
Followers: 7,900,000
Ex member of Girls Generation, Seohyun, starred in a thriller movie “Holy Night”. You can see some sneak peeks of her film, and also her flawless photoshoots on her feed.
27. Lee Sun-mi (Sunmi)
Previously Wonder Girls
Followers: 8,200,000
Sun-mi was one of the members of the legendary Wonder Girls. She successfully went solo and continues to maintain her fame. Her latest song “You Can’t Sit With Us” has gained over 50,000,000 views on YouTube.
26. Choi Siwon
Super Junior
Followers: 8,900,000
Due to his rising popularity as a member of Super Junior, Choi Siwon has become a regional ambassador of UNICEF, and has inspired others to help underprivileged children.
25. Kim Ki-bum (Key),
Shinee
Followers: 9,600,000
When visiting Key’s account, you’ll see daily updates of any kind, from travelling, shopping, to singing performances. He also promoted his latest duet project with Taeyeon on his feed.
24. Sandara Park (Dara)
Previously 2NE1
Followers: 10,000,000
Sandara is well-loved by many, as seen on her Instagram account. She’s one of the foundations of K-pop girl groups in Korea, and she continues to be an icon to her fans. Her IG is filled with personal updates, OOTDs, and collaborations.
23. Chrystal Soo Jung (Krystal)
F(x)
Followers: 10,600,000
Due to her rising popularity with F(x), Krystal has collaborated with many luxury brands such as Audi and Ralph Laurent. Her feed is great for brands seeking collaborations with elegant celebs.
22. Kim Jun-myeon (Suho)
Exo
Followers: 10,700,000
Suho is one of the members of Exo. He loves to upload his music shows and daily activities on Instagram. He also promotes his latest singles, like the True Sword Match OST “Call Me a Freak.”
21. Lee Chae-rin (CL)
Previously 2NE1
Followers: 10,700,000
Chae-rin promotes her latest songs, like “Spicy,” on her social media. Recently, she also collaborated with liquor brand Johnie Walker to create commercial videos. She loves inspiring her millions of followers with her OOTDs and iconic looks.
20. Bae Joo-hyun (Irene)
Red Velvet
Followers: 11,200,000
Irene shares daily updates of her backstage pictures with other Red Velvet members, holiday trips, and her latest promotional content with brands, such as Prada and Vogue.
19. Jessica Jung
Previously Girls Generation
Followers: 11,600,000
Jessica is a Korean-American singer, actress, fashion designer, businesswoman, and model, presently based in South Korea. She was one of the main vocalists of K-pop girl group, Girls’ Generation, until 2014.
18. Kim Yu-gyeom (Yugyeom)
GOT7
Followers: 12,100,000
Kim Yu Gyeom is a member of GOT7. When visiting his feed, you’ll find tons of his music show videos, awesome photoshoots, selfies, dance rehearsals, and music production behind-the-scenes.
17. Jessica Hyun-ju (Jessi)
Rapper
Followers: 13,300,000
Jessica’s latest hit “Zoom” rocked the charts not only in Korea but also in other countries. This bad girl diva is an icon to many, sharing her stunning fits on her feed.
16. Park Soo-young (Joy)
Red Velvet
Followers: 14,500,000
Joy is a member of Red Velvet. She regularly updates her feed about anything under the sun, from travelling, singing, to photoshoot sessions. She also promotes her latest solo albums and singles on Instagram.
15. Yoon-ah Im (Yoona)
Girls Generation
Followers: 14,600,000
Her flawless visuals and amazing singing and acting skills have captured millions of followers on Instagram. Yoona loves to post about her latest movies, like “The Miracle,” and also her busy life as a celebrity in Korea.
14. Stephanie Young Hwang (Tiffany)
Previously Girls Generation
Followers: 14,700,000
This gorgeous singer gained success in her latest musical, Chicago musical. Although she has left Girls Generation, she often posts her activities with other Girls Generation members.
13. Kim Jong-in (Kai)
EXO
Followers: 14,700,000
If you are one of the EXO fans, you should be following Kai’s Instagram. You’ll see his great photoshoots, awesome music shows, and also his latest TV shows posted on his feed. This talented and handsome member may be one of the most “stanned” artists in EXO.
12. Bae Su-ji (Suzy)
Followers: 18,300,000
Suzy is a “goddess” of Korea. She loves to update her feed with song cover videos, teasers of her latest TV series, and her collaboration with many brands such as Lancôme, Dior, and Guess.
11. Kim Hyun-ah (Hyuna)
Followers: 18,700,000
Hyuna loves to share her daily activities with her boyfriend, Dawn. She also updates her feed with photoshoots and collaborations with some brands like Mulberry and Celine.
10. Kim Tae-yeon (Taeyeon)
Girls Generation
Followers: 18,900,000
This member of Girls Generation loves to update her feed with her pretty photoshoots and music videos. Recently, she had a duet project with another top-notch K-pop singer, Key from Shinee.
9. Byun Baek-hyun (Baekhyun)
EXO
Followers: 21,800,000
Byun Baek Hyun is a South Korean singer, songwriter, model, actor, and creative director. He has already collaborated with luxury brands such as Burberry.
8. Kwon Ji-yong (G-Dragon)
Big Bang
Followers: 22,300,000
G-Dragon is one of the most-popular K-pop male icons in Korea. His popularity has attracted many high-end brands, like Chanel, and other apparel brands, like Nike.
7. Oh Se-hun (Sehun)
EXO
Followers: 23,400,000
His handsome visuals and amazing talent have captivated more than 23 million followers on Instagram. He loves to update his followers on some his TV shows, like “Busted”, and some commercial content with brands like Dior.
6. Park Chan-yeol (Chanyeol)
EXO
Followers: 24,100,000
Chanyeol regularly updates his feed about his daily activities, from doing photoshoots to shooting for his music videos and TV series. He has collaborated with high-end brands, such as Prada, and has posted promotional content on his feed.
5. Lee Ji-eun (IU)
Followers: 30,400,000
This Korean sweetheart is loved by netizens due to her amazing voice, innocent character, and pretty visuals. IU shares her latest albums, like “Lilac,” and also her music videos on her feed.
4. Roseanne Park (Rose)
Blackpink
Followers: 72,300,000
Due to her gaining huge success with Blackpink, her song “On The Ground” also became a hit in Korea and other countries. Her amazing voice, pretty visuals, and charming attitude are loved by her fans.
3. Kim Ji-soo (Jisoo)
Blackpink
Followers: 73,600,000
You’ll find tons of her pretty photoshoots, travelling pictures, and also her daily activities with other Blackpink members once you visit Jisoo’s account.
2. Jennie Kim
Blackpink
Followers: 79,600,000
Her awesome singing skills, flawless visuals, and great attitude has captivated more than 70M followers on Instagram. You’ll see daily updates of her with other Blackpink members, and also some promotional content with high-end brands, like Chanel, on her feed.
1. Lalisa Manoban (Lisa)
Blackpink
Followers: 94,700,000
Lalisa is a K-pop star who has collaborated with many luxury brands like Celine, MAC, and BVLGARI. Recently, she posted her first solo album, Lalisa, on her feed. Lisa is a powerhouse when it comes to singing and dancing. There’s no doubt why she takes the number 1 spot!
CONCLUSION
Korean idols are talented in dancing, singing, rapping, and looking good while doing it all. Their production quality is amazing, supported with contagious moves and trendy outfits. K-pop is thriving in a world where social media is dominating the way we consume culture.
Furthermore, social media is merging with e-commerce. Language and geographical barriers no longer exist. For example, TikTok proves how trending via sound empowers brands to use the viral nature of the internet. See how Samsung partnered with Blackpink to generate 18,000 unique user videos and 160 million total views.
It was a simple 15-second song coupled with a trendy dance. This is the exact strategy that we replicate when working with our clients.
To get more knowledge about running marketing campaigns with K-pop idols, you can also read our other articles featuring Top 17 Luxury Brand Collaborations with K-Pop idols and Top 17 Most Followed K-Pop Idols on Instagram.
Creating viral campaigns is the best way to generate positive ROI. Discuss with us to find the perfect recipe for your next marketing campaign. Book with us today.
Read Next:
Top 17 Korean Celebrities: Partnership and Licensing Tips
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