7 Best Korean Tech Influencers You Must Know

AJ Marketing
AJ Marketing Blog
Published in
6 min readDec 12, 2023
Photo from IT Sub’s Facebook Page

In today’s digitally-driven world, South Korea stands as a shining beacon of technological advancement. With an astounding 97.6% of its population avidly using the internet, this East Asian powerhouse has cultivated a vibrant online community where tech-savvy influencers hold significant sway. These influencers are not just trendsetters; they are shaping the future of technology, one post at a time.

Adoption and Use of Digital Services in South Korea (from AJ Marketing)

The influence of these Korean tech mavens extends far beyond their local borders, echoing throughout the global digital sphere. It’s a phenomenon made even more remarkable considering that South Korea boasts a staggering 123.9% mobile user rate, reflecting a society deeply intertwined with mobile technology. This unique environment has given rise to influencers who are not only experts in their field but also adept at leveraging these platforms to reach a broader audience.

As we introduce you to these seven leading Korean tech influencers, prepare to be immersed in a world where technology is not just a tool but a lifestyle. From groundbreaking gadgets to revolutionary software, these influencers cover it all, providing their followers with the latest news, reviews, and insights. Whether you’re a tech enthusiast, a professional in the field, or just someone curious about the latest technological trends, this blog post is your gateway to understanding the impact and influence of Korean technology on a global scale.

7 Best Korean Tech Influencers You Must Know

7. Tech Zumo

TikTok: @tech_zumo
Followers: 46.2K

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Tech Zumo is making waves on TikTok as a fresh and dynamic voice in the smartphone tech space. His content primarily focuses on iPhones, offering a plethora of hacks, tips, and tricks that showcase practical, lesser-known features of these devices. His expertise isn’t limited to smartphones, though; he extends his insightful reviews to smartwatches and other tech gadgets. His knack for discovering and sharing unique aspects of widely used technology has quickly garnered him a growing following, positioning him as a go-to source for anyone looking to get more out of their tech.

6. Byeongjun

Instagram: @june_jeon_love
Followers: 118K

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Byeongjun, a prominent IT and tech influencer on Instagram, stands out with his unique approach to tech reviews. His feed is a visual delight, featuring aesthetically pleasing photos accompanied by in-depth captions. Covering a wide array of tech products, including phones, earphones, laptops, and computer parts, Byeongjun has mastered the art of blending visual appeal with informative content. His reviews go beyond surface-level observations, offering insights into the functionality and usability of each product. This combination of visual storytelling and thorough tech analysis has earned him a dedicated following, making him a notable figure for tech enthusiasts who appreciate both style and substance in their tech content.

5. Kim Juhyeok

Instagram: @kim_juhyeok
Followers: 132K

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Kim Juhyeok is a multifaceted tech influencer, known for his role as the main director for the Korea Tourism Organization’s overseas promotional video production. On Instagram, he leverages his skills as a photographer and videographer to review camera technology. What makes Kim unique is his ability to demonstrate the potential of cameras through the stunning photos and videos he posts. His content serves as a real-world showcase of what these cameras can achieve, providing valuable insights for both professional photographers and hobbyists. His eye for detail and creative use of camera technology not only informs but also inspires his audience, positioning him as a key influencer in the realm of camera tech.

4. Producer DK

YouTube: Producer DK
Subscribers: 195K

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Producer DK, known for his work with pop and game music as a producer for Norazo, brings a unique perspective to the world of music technology on YouTube. His channel focuses on music tech, including speakers, headphones, microphones, amplifiers, and more. His expertise in the music industry gives him a unique edge in reviewing and discussing these products, as he understands the intricacies of sound quality and production. Producer DK’s content is particularly appealing to audiophiles and music professionals who value insights from someone with real-world experience in music production. His detailed reviews and engaging presentation style make him a standout influencer in the music tech space, offering viewers an inside look at the tools that shape the sound of music today.

3. Lazy Sory

TikTok: @lazy.sory
Followers: 208.6K

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Lazy Sory is redefining tech reviews on TikTok with a uniquely adorable twist. Specializing in reviewing cute gadgets, her content is a delightful blend of technology and charm. Each of her reviews features pastel-colored gadgets and is often adorned with cute characters, appealing to a niche that adores both tech and cuteness. From printers and phone cases to iPads and kitchen tools, Lazy Sory’s content covers a diverse range of products, all unified by their aesthetic appeal.

2. Tech Mong

YouTube: Tech Mong
Subscribers: 700K

Tech Mong, the face behind ITCarKnow’s Techmong channel, offers a unique blend of IT and automotive knowledge. His channel is a treasure trove of information on a wide array of tech topics, including smartphones, tablets, home appliances, and more. What makes Tech Mong stand out is his focus on providing useful, real-life tips, making technology more approachable and understandable for his audience. His videos are not just informative but also practical, offering viewers insights that can be directly applied to enhance their daily tech experiences.

1. IT Sub

YouTube: IT Sub
Subscribers: 2.45M

IT Sub, a top tech influencer in Korea, is a force to be reckoned with in the world of technology content creation. His channel is a hub for all things tech, driven by his insatiable curiosity. IT Sub’s approach is comprehensive; he reviews a wide array of tech products, including smartphones, laptops, game consoles, monitors, and even computer internals. His content is diverse, ranging from detailed review videos to comparisons and top gadget lists. What truly sets IT Sub apart is his eagerness to explore and experiment, making his content not only informative but also relatable to a wide audience. His channel is a must-visit for anyone interested in the latest tech trends, offering a blend of expertise, curiosity, and thorough analysis.

Conclusion

These seven Korean tech influencers each bring a unique flavor to the world of technology content creation. They collectively cover a vast spectrum of technological interests. Their diverse approaches — whether it’s through aesthetic Instagram posts, engaging TikTok videos, or informative YouTube channels — not only highlight the dynamic and ever-evolving nature of tech but also cater to a wide range of audiences, making technology more accessible, relatable, and fascinating for everyone. They stand as pillars of inspiration and information in the digital age, continuously shaping and influencing the way we perceive and interact with technology.

If you are curious to learn more about the market trends in Korea, check the AJ Marketing Blog!

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AJ Marketing
AJ Marketing Blog

Influencer Marketing Solutions in Asia🚀 | Singapore, SEA, Japan, Korea | info@ajmarketing.io