COVID-19 Risk Perception and Collectivist Behavior of Koreans

AJ Marketing
AJ Marketing Blog
Published in
5 min readJan 19, 2021

South Korea has earned widespread praise for its remarkable preparedness in tackling the COVID-19 outbreak. This East Asian nation has truly excelled in implementing a cutting-edge “track and trace” investigation system known as the Epidemiological Investigation Support System (EISS). This innovative system utilizes credit card and smartphone data to trace and track contacts, identify virus carriers, and effectively prevent further spread of the virus.

One fascinating aspect that has contributed to South Korea’s success is the homogeneous nature of its population. With about 96% of the people being ethnic Koreans, there is a strong sense of collectivism ingrained in their society. In simpler terms, collectivism refers to a cultural framework where the well-being of the collective takes precedence over individual rights.

This collective spirit proved to be a crucial factor during the COVID-19 outbreak as Korean citizens united in a valiant fight against the virus, even if it meant accepting certain measures that might have infringed on personal liberties. The unwavering dedication and solidarity displayed by the Korean people truly exemplified the strength of their society.

If you’re curious to explore more about the extraordinary statistics and cultural nuances of Korean society during the COVID-19 pandemic, keep reading. Prepare to be amazed by the remarkable achievements and unique perspectives that emerged from this time of crisis.

1. COVID-19 Diagnosis versus the Fear of Stigma

In a fascinating nationwide survey, Koreans expressed a surprising viewpoint: they believed that the consequences and damage associated with a COVID diagnosis were actually worse than the diagnosis itself. It’s quite an intriguing perspective when you think about it.

Data from Statistics Korea, Chart Made by | www.ajmarketing.io

However, this perception began to shift in June as a clearer understanding emerged regarding the unpredictable and stealthy nature of virus transmission. It became apparent that infections could occur unknowingly and without any discernible pattern. This newfound realization marked a turning point in the public’s perception.

Data from Statistics Korea, Chart Made by | www.ajmarketing.io

Interestingly, throughout this period, there was a prevailing tendency to place blame on individuals who contracted the virus. They were often assumed to have been negligent or insufficiently cautious in taking preventative measures. The general sentiment was that these individuals could have somehow “prevented” the infection from happening in the first place. This sentiment persisted from May until the latter part of June.

2. Quarantine Measures and Infringement on Human Rights

Korea has implemented some of the most stringent quarantine measures worldwide. As part of the mandatory 14-day quarantine, individuals are required to register their quarantine address and share their location data with the government. It’s a pretty strict setup, as during this period, people are not allowed to leave their designated premises. Breaking these quarantine rules can lead to hefty fines or even deportation.

Data from Statistics Korea, Chart Made by | www.ajmarketing.io

Now, here’s something quite thought-provoking. When Koreans were asked about these somewhat controversial quarantine measures that potentially infringe on human rights, a surprising 44.3% of participants responded with a resounding “yes.” It’s an interesting perspective that showcases the varying opinions on balancing public health and individual liberties.

Data from Statistics Korea, Chart Made by | www.ajmarketing.io

But wait, there’s more. When the survey touched upon the question of whether human rights should take a backseat during a crisis like a pandemic, an overwhelming majority of surveyed Koreans, almost four-fifths (78.2%) to be exact, answered “yes.” It’s quite a significant figure, highlighting the prevailing sentiment that prioritizing the greater good may sometimes require sacrificing certain individual rights.

3. Examining the Inequalities in Overcoming the economic crisis caused by COVID-19

Data from Statistics Korea, Chart Made by | www.ajmarketing.io

When people were questioned about the inequalities surrounding the challenges of combating COVID-19, one of the key concerns that emerged was the absence of opportunities for “economic compensation” and the need for “flexible working hours” to prevent further spread of the virus. These were the pressing issues that weighed heavily on their minds.

Interestingly, there was a strong perception of equality when it came to receiving treatment for infectious diseases like COVID-19. Approximately 10.8% of respondents expressed worries about accessing proper medical care. It’s a significant percentage, highlighting the underlying concerns people had about their healthcare during such a critical time.

Conclusion

Perhaps one of the most shocking takeaways from this survey is just how large a portion of Koreans were more scared of people thinking they were infected than actually being infected.

The fear of the stigma caused by being diagnosed with COVID-19 was far higher than the fear of being diagnosed with COVID-19 in Korean people. Overall, there was a high tendency of “blaming the individual for infection.”

This goes to show the aforementioned “collectivism” culture of Koreans, where human rights was willingly deferred to a lower level for the benefit of society. While western countries that operate on an egalitarian social structure are excellent arguers of individuals’ rights, many of those countries have paid a grave price at a time such as this.

There were many inequalities for those dealing with economic difficulties directly related to COVID-19, such as job insecurity and lower wages.

Though the country still remains one of the most ethnically homogenous in the world, Korea’s social trends is ever changing. It is safe to say, however, that the country’s handling of COVID-19 will surely have long term effects for years and decades to come.

To know more about South Korea’s industry and societal trends, check the AJ Marketing Blog.

Read Next:
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AJ Marketing
AJ Marketing Blog

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