Top 17 Most Popular Korean YouTubers in 2023
YouTube has exploded in popularity in the last decade globally. It burst onto the scene in 2005, thanks to three ex-PayPal employees who had a brilliant idea. They wanted to create a platform where regular folks like you and me could effortlessly share their homemade videos with the entire Internet. And boy, did it take off!
YouTube has evolved into so much more than just a video-sharing site. It has become a hub for knowledge, a place where people can connect with communities that share their interests, and for some lucky individuals, a source of income. Yep, you heard that right — money!
You see, one of the fascinating things about YouTube is its ability to turn views into cash. With ad monetization, many YouTubers can earn a pretty penny by creating and sharing their videos. On average, for every ad view, they can make anywhere from $0.01 to $0.03. So, if a video racks up 1,000 ad views, that’s about $18 in their pocket. Now, if we do the math, that means they can earn around $3 to $5 for every 1,000 video views. Not too shabby, huh?
Let’s take it up a notch. Imagine a fantastic YouTube video that manages to hit 1,000,000 views. That’s the kind of engagement dreams are made of. And you know what else it’s made of? Cold, hard cash. With that estimated pay rate, our video superstar could be looking at a whopping $5,000 payday. That’s right — five grand for entertaining a million people. Suddenly, being a modern-day influencer sounds like a pretty sweet gig, doesn’t it?
YouTube Industry Size in Korea
Influencer marketing is all the rage in South Korea these days. It’s like a wildfire spreading across the digital landscape. Paid partnerships, product placements, and sponsorships are skyrocketing, especially within the vibrant YouTube community. Brands can’t resist hopping on this exciting and relatively new marketing bandwagon.
Think about it: YouTube is a playground for celebrities, influencers, and everyday folks in Korea. Millions of people, potential customers, are tuning in every single day. It’s a goldmine for brands looking to promote their products through these popular channels. The reach and impact are simply too tempting to resist.
Now, if you’re curious to see some mind-blowing collaborations between brands and Korean YouTubers, we’ve got you covered! Take a gander at our carefully curated list of 10 partnerships that will leave you inspired and maybe even craving some retail therapy.
But wait, there’s more! We’ve gone the extra mile for this article. We’ve scoured the corners of YouTube to bring you the crème de la crème of South Korean YouTubers for 2023. These creators have it all — incredible engagement, a consistent posting schedule, and content that’ll blow your mind. From beauty gurus to gaming maestros, we’ve got a little something for everyone. So, strap in and get ready to explore the top 17 YouTubers in South Korea who are taking the internet by storm.
Note: Performance charts are based on 2021 data
#17. Tasty Hoon
Channel: Tasty Hoon
Subscribers: 513,000
Get ready to feast your eyes and tickle your funny bone with Tasty Hoon! This guy is a master at blending humor and food in his mesmerizing mukbang videos. One of his most-watched gems showcases a cheese fondue machine gone wild, swinging unmelted cheese around like a rogue lasso. Hoon’s charm and hilarious reactions have snagged him a massive following of hundreds of thousands of subscribers. Prepare for a tasty treat with a side of laughter!
#16. Sunny’s Channel
Channel: Sunny’s Channel
Subscribers: 1,090,000
Looking for makeup tutorials that are as easy as pie? Look no further than this incredible channel. They’ve got your back with simple, step-by-step tutorials for every occasion and season. Sunny, the mastermind behind the magic, has the softest, most soothing voice that’ll guide you through the world of makeup like a gentle breeze. Whether you’re a beginner or just need some fresh inspiration, Sunny’s got you covered. Get ready to slay those makeup looks with confidence!
#15. Korea Grandma
Channel: Korea Grandma
Subscribers: 1,230,000
Brace yourself for a heartwarming surprise, because we’ve got a badass grandmother taking over YouTube! Korea Grandma is a force to be reckoned with, captivating viewers from all corners of the globe with her warmth, wisdom, and no-nonsense attitude. She’s not your average grandma, though. This incredible lady regularly shares videos with her granddaughter, spreading love and joy all around. And let’s not forget her mouthwatering tutorials on cooking traditional Korean dishes. Grandma knows her way around the kitchen, and she’s here to prove it!
#14. JuNCurryAhn
Channel: JuNCurryAhn
Subscribers: 1,400,000
Prepare to be serenaded by the maestro of melodies, Jun Sung! This multi-talented sensation first gained fame by uploading breathtaking violin covers that left millions of people speechless. But that’s not all — he’s also a self-proclaimed singer, musician, and dancer. Jun’s got an undeniable flair for taking popular hits from BTS, Adele, and other beloved artists and making them his own. And guess what? He’s always armed with his trusty violin, ready to enchant you with his captivating performances.
#13. ARI KITCHEN
Channel: ARI KITCHEN
Subscribers: 1,410,000
Get ready to unleash your inner DIY maestro and satisfy your taste buds with Ari Kitchen! This talented YouTuber has taken the world by storm during the COVID-19 era, bringing us delightful baking tutorials that will leave you drooling. From visually stunning poundcakes to mouthwatering cookies and jellies, Ari’s got it all. But here’s the real icing on the cake — she brings beloved characters like Spongebob, Line Friends, and Among Us to life through her delectable creations. It’s a feast for the eyes and the stomach!
#12. Ssin
Channel: Ssin
Subscribers: 1,460,000
Get your glam on and prepare to be entertained by the fabulous ssin! While beauty and fashion take center stage on her YouTube channel, it’s her charismatic facial expressions and relatable personality that truly make her shine. Trust us, you won’t be able to tear your eyes away. From transforming into Elsa from Frozen to pulling off an extraordinary (and slightly eerie) Ursula from The Little Mermaid look, ssin’s makeup tutorials are nothing short of mesmerizing. Don’t miss out on this beauty journey!
#11. Honeykki
Channel: Honeykki
Subscribers: 2,130,000
Are you in need of some culinary satisfaction without all the chit-chat? Look no further — this channel has got you covered. Get ready to indulge in a visual and gastronomic feast with their collection of satisfying food recipes. With their hipster-chic aesthetic and neutral tones, they’ll transport you to a world of culinary bliss. Discover the secrets behind making heavenly strawberry cream buns, tantalizing twisted donuts, and irresistible crème brûlée donuts, all from scratch. It’s a treat for your senses!
#10. VIVA DANCE STUDIO
Channel: Viva Dance Studio
Subscribers: 2,300,000
Time to turn up the volume and groove to the beat with VIVA Dance Studio! This Seoul-based channel is a dance lover’s paradise, serving up mind-blowing dance covers and jaw-dropping choreographies. Their moves are so electrifying that they’ve gained international fame, attracting millions of views per video. If you’re ready to be blown away, don’t miss their mesmerizing rendition of Cardi B’s ‘WAP’ featuring Megan Thee Stallion.
#9. International Couple
Channel: International Couple
Subscribers: 2,880,000
Love knows no borders, and this extraordinary channel proves it. Join Sasha from Belarus and Jay from South Korea on their captivating journey as they navigate life together in a multicultural relationship. From thrilling challenges to insightful vlogs and everything in between, they give viewers an authentic peek into their lives. It’s a fusion of cultures, love, and pure entertainment.
#8. ThankYou BUBU
Channel: ThankYou BUBU
Subscribers: 3,040,000
Ready to break a sweat without leaving the comfort of your home? Look no further — BUBU Couple has got you covered! This incredible channel is your go-to destination for easy-to-follow home workouts that’ll keep you fit and fabulous. Oh, and here’s a delightful bonus — keep your eyes peeled for their adorable dog who loves to make surprise cameos. It’s a workout session packed with cuteness!
#7. Solarsido
Channel: Solarsido
Subscribers: 3,390,000
Meet the ultimate triple threat, Solarsido! This extraordinary talent graces her millions of subscribers on YouTube with her mesmerizing acting, captivating singing, and mind-blowing dance moves. Her videos have gone viral, racking up views in the millions. Just take a look at her incredible dance cover of Justin Bieber’s “Yummy” — it’s pure perfection.
#6. ARTBEAT
Channel: ARTBEAT
Subscribers: 4,060,000
Witness the magic of dance with ARTBEAT Studio! This powerhouse channel is home to South Korea’s top dancers, who are here to blow your mind. From mind-blowing dance covers to enlightening tutorials and captivating vlogs, they’re on a mission to showcase their vibrant community and share their undying passion for dancing.
#5. Heopop
Channel: Heopop
Subscribers: 4,130,000
Brace yourself for some mind-bending, belly-aching entertainment with Heopop’s channel! This is where ridiculous challenges and hilarious antics take center stage. Can you imagine filling a pool with 50,000 water balloons? How about jumping into a bathtub filled with slime? And let’s not forget their daring experiment with a lie detector that bites if you tell a fib. This channel is an absolute riot, guaranteed to have you laughing till your sides hurt.
#4. Dorothy
Channel: Dorothy
Subscribers: 4,160,000
Hold onto your hats, because Dorothy is about to take you on a mukbang journey like no other! Don’t be fooled by her petite stature — she’s a master when it comes to devouring giant lobsters, king crabs, and even whole roasted pork. Fans are completely smitten with her jaw-dropping eating skills and the sheer satisfaction of watching her conquer massive amounts of food.
#3. JaeYeol ASMR
Channel: JaeYeol ASMR
Subscribers: 4,470,000
Here is an ASMR experience like no other, courtesy of JaeYeol’s enchanting channel. If you’ve never dipped your toes into the world of ASMR, this is the perfect gateway to pure bliss. JaeYeol takes food-eating to a whole new level, creating videos that produce the most satisfying sounds imaginable. Whether it’s ice creams, jellies, or juicy burgers, he’s got all your ASMR sound cravings covered.
#2. Awesome Haeun
Channel: Awesome Haeun
Subscribers: 5,180,000
Haeun sets the internet ablaze with her awe-inspiring dance skills and jaw-dropping technique. And get this — she’s only 12 years old! This incredible prodigy has already made her mark with her debut single “So Special,” amassing a staggering 50 million views and counting. But that’s just the beginning. Haeun continues to captivate audiences with her mesmerizing dances, catchy tunes, and entertaining vlogs.
#1. GONGSAM TABLE
Channel: Gongsam Table
Subscribers: 10,500,000
Indulge your taste buds with Gong Sam, the ultimate foodie sensation specializing in spicy delicacies and ASMR. This charismatic YouTuber is anything but ordinary. He fearlessly takes on a wide variety of fiery dishes and never fails to finish everything on the table down to the last crumb. Gong Sam’s infectious enthusiasm and insatiable appetite have garnered him a massive following since the start of his YouTube journey. Join his devoted fan base as he embarks on spicy adventures and leaves no plate untouched.
Influencer Marketing in Korea Through YouTube
In South Korea, Instagram and YouTube are the most popular social media platforms. For this reason, it is not surprising why more and more brands are dedicating their budget to influencer marketing.
Advertising your brand through YouTube can bring immensely successful results, as it can help your product reach an audience that may have not otherwise been available through other marketing methods.
Many Korean YouTubers are eager and happy to partner with brands. If you are interested in expanding your company in the Korean market through an influencer, reach out to us! To learn more about influencer marketing in Korea, check out the AJ Marketing Blog.
Read Next:
20 Korean Instagram Influencers — A Deeper Look
South Korea’s Social Media Trends in 2020
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