Jan 30, 2021

8 min read

Top 17 Most Popular Korean YouTubers in 2022

YouTube has exploded in popularity in the last decade globally. Created in 2005 by three former PayPal employees, it was a website that would allow ordinary people to easily share their “home videos” with the Internet.

YouTube’s very first video ever to be uploaded to the site was by none other than one of the creators, Jawed Karim on April 24, 2005. The video, titled “Me at the zoo,” is a rather boring yet surprisingly nostalgic clip of an era before YouTube became truly commercialized.

YouTube as we know today is a platform for not only sharing videos, but a tool for disseminating information, connecting with a community, and for some, making a salary. In fact, the monetization of views is a huge incentive for many YouTubers to keep creating videos.

With the average YouTube pay rate hovering between $0.01 and $0.03 for an ad view, a YouTuber can make around $18 per 1,000 ad views, which calculates to roughly $3 to $5 per 1,000 video views. Using this estimated pay rate, a solid, decently engaged YouTube video with 1,000,000 views can make upwards of $5,000, which makes being a modern-day influencer a pretty lucrative job!

YouTube Industry Size in Korea

Influencer marketing is becoming more and more popular in South Korea. Paid partnerships, product placements and sponsorships have seen a significant increase especially within the YouTube community, as brands flock to join this highly effective and relatively new method of marketing.

YouTube is used by celebrities, influencers, and every day people in Korea and viewed by millions of people (or potential customers) daily, which makes it appealing for brands to advertise their product through these channels.

If you are interested in checking out some of the partnerships between brands and Korean YouTubers, check out our list of 10 here!

For this article, we’ve compiled a list of creators from different categories who have excellent engagement, consistent posting, and unique content. Let’s explore the top 17 YouTubers in South Korea for 2021.

#17. Tasty Hoon

Channel: Tasty Hoon
Subscribers: 507,000
Average views: 889,000

Tasty Hoon combines the elements of humor and food into seamless mukbang videos. His most viewed video features a cheese fondue machine that malfunctions and starts swinging unmelted cheese in circles like an uncontrolled lasso. Hoon’s sweet demeanor and humorous reactions has drawn hundreds of thousands of people to subscribe to his channel.

#16. Sunny’s Channel

Channel: Sunny’s Channel
Subscribers: 1,070,000
Average views: 222,000

This channel provides simple, easy-to-follow make up tutorial videos for all occasions and seasons. Sunny’s soft and gentle voice is the perfect way to learn a new make-up skill for beginners. She also helps her viewers get inspired for their next look.

#15. Korea Grandma

Channel: Korea Grandma
Subscribers: 1,260,000
Average views: 421,000

Ever heard of a grandmother running a YouTube channel? Korea Grandma has captured the hearts of viewers both domestically and internationally, for her compassion, wisdom and no-nonsense opinions. Korea Grandma regularly posts videos with her granddaughter, and creates tutorials on cooking traditional Korean food.

#14. JuNCurryAhn

Channel: JuNCurryAhn
Subscribers: 1,410,000
Average views: 154,000

Jun Sung originally rose to fame when he started uploading violin covers that gained the attention of millions around the world. Self-proclaimed singer, musician and dancer — Jun regularly covers songs from BTS, Adele and other popular artists, and is always seen carrying his trusted violin.

#13. ARI KITCHEN

Channel: ARI KITCHEN
Subscribers: 1,420,000
Average views: 421,000

DIY and homecooking has exploded in popularity during COVID-19. Ari Kitchen uploads baking tutorials of aesthetically beautiful poundcakes, cookies, and jellies. Some of her most popular baked goods recreate characters like Spongebob, Line Friends, and Among Us.

#12. Ssin

Channel: Ssin
Subscribers: 1,480,000
Average views: 216,000

Beauty and fashion is the main theme of this YouTube channel, but ssin’s entertaining facial expressions and relatable personality is what makes her so appealing to her audience. Some of her make up tutorials include an Elsa transformation and a startling (yet excellent) recreation of Ursula from the Little Mermaid. Check her out!

#11. Honeykki

Channel: Honeykki
Subscribers: 2,140,000
Average views: 268,000

This channel features satisfying food recipes with minimal talking. If the simple, hipster and neutral tone aesthetic is your style, this page is perfect for you. Learn how to make strawberry cream buns, twisted donuts, and crème brûlée donuts from scratch.

#10. VIVA DANCE STUDIO

Channel: Viva Dance Studio
Subscribers: 2,260,000
Average views: 301,000

VIVA Dance Studio is a channel based in Seoul which posts incredible dance covers and choreographies on its YouTube channel. The dance studio has gained international popularity and racks up millions of views per video. Check out their version of ‘WAP’ by Cardi B feat. Megan Thee Stallion.

#9. International Couple

Channel: International Couple
Subscribers: 2,750,000
Average views: 1,440,000

This channel follows the life of Sasha, from Belarus, and Jay in South Korea. The couple posts challenges, vlogs, and other videos to give viewers an insight on what it is like to be in a multicultural relationship.

#8. ThankYou BUBU

Channel: ThankYou BUBU
Subscribers: 3,070,000
Average views: 1,860,000

This channel is perfect if you are looking for some home workouts! BUBU Couple provides easy-to-follow home training sessions so you can stay fit at home. Keep an eye out for their adorable dog who likes to make surprise appearances!

#7. Solarsido

Channel: Solarsido
Subscribers: 3,420,000
Average views: 354,000

Acting, singing, and dancing, Solarsido does it all! She shares her talents with her millions of subscribers on YouTube. Many of her videos have surpassed a million views, including her most popular upload of a dance cover to “Yummy” by Justin Bieber.

#6. ARTBEAT

Channel: ARTBEAT
Subscribers: 3,920,000
Average views: 889,000

ARTBEAT Studio is comprised of South Korea’s top dancers. They post dance covers, tutorials and vlogs to showcase their community and share a passion for dancing.

#5. Heopop

Channel: Heopop
Subscribers: 4,020,000
Average views: 915,000

Heopop’s channel is full of ridiculous and entertaining challenges that will make you wanna watch. Filling a pool with 50,000 water balloons? Jumping into a bathtub of slime? Testing out a lie detector that bites you if you lie? This channel has really got the laughs and entertainment you need.

#4. Dorothy

Channel: Dorothy
Subscribers: 4,170,000
Average views: 666,000

No one makes Mukbang videos like Dorothy. Although she seems petite, she can eat giant lobsters, king crabs and a whole roasted pork. Fans have fallen in love with her impressive eating skills and satisfying completion of large amounts of food.

#3. JaeYeol ASMR

Channel: JaeYeol ASMR
Subscribers: 4,300,000
Average views: 581,000

If you have never seen an ASMR video, JaeYeol’s channel is your perfect gateway. JaYeol creates videos of himself eating food while producing the most satisfying sounds. From ice creams to jelly to burgers — he’s got all your ASMR sound needs covered.

#2. Awesome Haeun

Channel: Awesome Haeun
Subscribers: 5,210,000
Average views: 421,000

Haeun is taking up the Internet by storm with her incredible dance skills and technique. At just 12 years old, she has already released her first single called “So Special” which has racked up 50 million views as of today. She continues to wow the audience with her new songs, dances, and entertaining vlogs.

#1. GONGSAM TABLE

Channel: Gongsam Table
Subscribers: 9,650,000
Average views: 1,870,000

Gong Sam is a foodie who specializes in eating spicy food and ASMR. You will never get bored of his endless variety of food and unwavering willingness to finish everything on the table down to the last crumb. His followers have grown immensely since his start of his YouTube journey.

Influencer Marketing in Korea Through YouTube

In South Korea, Instagram and YouTube are the most popular social media platforms. For this reason, it is not surprising why more and more brands are dedicating their budget to influencer marketing.

Advertising your brand through YouTube can bring immensely successful results, as it can help your product reach an audience that may have not otherwise been available through other marketing methods.

Many Korean YouTubers are eager and happy to partner with brands. If you are interested in expanding your company in the Korean market through an influencer, reach out to us! To learn more about influencer marketing in Korea, check out the AJ Marketing Blog.

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