Top 30 Stunning Korean Models on Instagram: Best of 2023
The pandemic has truly boosted the connection between Korean consumers and social media influencers. With more people spending time on social media, it’s no surprise that they are actively engaging with influencers through likes, comments, and live streams. This surge in engagement has significantly enhanced the effectiveness of influencer marketing in South Korea, making it a powerful tool for brands.
Influencer marketing has had a profound impact on the purchasing decisions of Koreans. Fascinating data reveals that a whopping 71% of Koreans are more likely to make a purchase based on social media reviews. Furthermore, a staggering 86% of women prefer to check out product information on social networks before finalizing their shopping carts. These statistics highlight the increasing importance of influencer marketing in the country. Notably, the market is booming thanks to the significant spending power of millennials and Gen Zs on e-commerce platforms, as reported by KOTRA.
South Korea, known for its exceptional connectivity, boasts an impressive internet penetration rate of 97.6% and a social media penetration rate of 92%. This means that internet advertisements have the potential to reach over 51 million people, while social media marketing can effectively target up to 47 million individuals across the country.
According to the latest Hootsuite Digital Report of 2023, Instagram claims the second spot as the most popular social media platform in South Korea, boasting a penetration rate of 62.7%. Following closely behind is Facebook with 47%, and Twitter with 26.9%. However, leading the pack is KakaoTalk, commanding the highest penetration rate of 85.1%, making it an incredibly influential platform in the country.
The Growth of The Korean Model Industry
The Korean model industry has grown significantly in the 2000s, together with the popularity of Korean Wave. Suddenly, there was a major global demand by Korean beauty and fashion goods for models to advertise them.
The model industry has been propelled by local actors and singers who have become global stars, along with the success of the cosmetics industry through innovations like BB cream and face masks. The end result is a unique and amazing model community that now works with top global brands.
The Korean Model Industry Today
Today, the Korean model industry is doing much more than just working with cosmetics. It has polarized into accessories, jewelry, art and culture, fitness, and commercial modeling. Industry leading agencies like YG Kplus and ESteem models have hundreds of models and impressive creative portfolios. While these model agencies are professional, they also do not come cheap.
To accommodate the high demand, our agency provides a more cost-effective solution to brands using the same quality models and photographers.
Models on Social Media
Within the last few years, a new modeling trend emerged — scouting on social media. Brands no longer reach their customers via TV, newspapers, or magazines. Now, it happens on Instagram and YouTube.
See how major fashion magazines are shifting their business to social media by building corporate Instagram accounts, such as Vogue Korea, Elle Korea, and Cosmopolitan Korea. Models that have a large social media following have become a preferred choice to most brands.
Instagram is especially important, as this platform focuses on people with the desirable look and style. As the number of Instagram users grows, it results in more models emerging as influencers on Instagram. Surprisingly, global demand for Korean models has not diminished over the years.
This list includes professional Korean models from 5 categories:
- Commercial Model — good to advertise a wide range of products on social media, online video ads, etc.
- Glamour Model — centered on facial beauty and body shape, usually curvier models
- Lingerie Model — models not afraid to show their body with summer wear and swimsuit
- Promotional Model — good for trade shows and live events
- Parts Model — good for jewelry and shoe brands, modeling legs, feet, hands
We hope this article will help you get insights into the new generation of Korean models who are preparing to conquer the world via social media.
30 Stunning Korean Models on Instagram
30. Juney
Instagram: @within_eyeshot
Followers: 17K
Meet Juney, the freelance fashion model who’s taking Instagram by storm. From casual outfits to sizzling bikinis and stunning lingerie, she fearlessly showcases her diverse range of styles. But that’s not all! Juney knows how to keep things interesting by occasionally treating her followers to mesmerizing dance videos that will leave you wanting more.
29. Daniel Oh
Instagram: @lyricaldaniel
Followers: 17.7K
Prepare to be captivated by Daniel, the extraordinary commercial model and visual artist. With his tattooed body as his canvas, he’s not afraid to push boundaries and make a bold statement. His account is a delightful blend of captivating fashion shows, breathtaking photoshoots, and mind-blowing works of art that will leave you in awe.
28. Lune Claire
Instagram: @dazebin_
Followers: 20.6K
Enter the world of Lune Claire, the charismatic commercial model with a passion for shopping and retail products. When she’s not strutting her stuff on the runway, she’s indulging in her love for golf and sharing her incredible travel adventures across South Korea, Hong Kong, and Japan. But that’s not all — Lune Claire is also your go-to guru for skincare and makeup reviews, ensuring you’re always up to date with the latest beauty trends.
27. Jin Sean
Instagram: @sweetiezin
Followers: 27.8K
Say hello to Jin Sean, the multi-talented freelance model from South Korea. Not only does she exude confidence and grace in her fitness-focused photoshoots, but she’s also a knowledgeable pilates instructor. Expect to be inspired by her stunning physique and motivational posts while she effortlessly promotes all things related to fitness and wellness.
26. Dong Hee
Instagram: @donghhee_
Followers: 29.2K
Dong Hee, the fashionable force to be reckoned with, is here to inspire and dazzle you. Whether she’s donning elegant wedding dresses, casual chic outfits, or hitting the golf course in style, Dong Hee knows how to make heads turn.
25. Kang Hyuk-moon
Instagram: @kang_hyukk
Followers: 41.8K
Kang Hyuk, the South Korean commercial model, invites you to join him on a visual journey through his life. With breathtaking snapshots of his daily activities and awe-inspiring travel escapades, his feed is a feast for the eyes. And keep an eye out for his stunning photoshoots alongside other talented Korean models — they’re not to be missed!
24. Han Hyo Joo
Instagram: @hyojoo_65
Followers: 80.9K
Hyo Joo embodies simplicity, class, and effortless beauty. If you’re searching for a commercial model with an elegant and likable face, complemented by a minimalist style, look no further. Hyo Joo is the epitome of timeless charm and refined fashion, making her an absolute must-follow.
23. Kim Dani
Instagram: @keemdani
Followers: 89.5K
Dani is your ultimate source of fashion inspiration. Her wholesome, elegant, and clean aesthetic will leave you in awe. But her daily life updates are just as captivating, offering a glimpse into her world and leaving you eagerly anticipating her next move.
22. Danny Kang
Instagram: @thizisdan
Followers: 95.6K
Get ready to be mesmerized by Danny, the commercial and fashion model from South Korea. With his latest photoshoots and appearances in prestigious magazines, he effortlessly exudes class and sophistication. And let’s not forget about his statuesque figure — anything he wears instantly becomes a symbol of high-class style.
21. Hyen
Instagram: @hyen22222
Followers: 97K
Step into the enchanting world of Hyen, the charismatic commercial and promotional model from South Korea. With her adorable, anime-like face, she’s the perfect fit for captivating cosplay shoots. But that’s not all — Hyen is also a professional DJ, showcasing her diverse talents and adding an extra layer of intrigue.
20. Cho Sew-hee
Instagram: @sehui1004
Followers: 98.2K
Cho Sew-hee, once crowned as Miss Universe Korea 2017, has since become an iconic South Korean model. Her popularity knows no bounds as she collaborates with a diverse range of brands across various industries, from fitness to beauty. Delve into her fascinating feed and you’ll get a glimpse of posts showcasing her love for fishing, biking, golfing, and of course, her incredible modeling work.
19. Lee Ah-young
Instagram: @yyyoungggggg
Followers: 114K
Prepare to be amazed by the versatility of Lee Ah-young, the dynamic commercial model who effortlessly embodies different styles. Whether she’s looking cute, sultry, elegant, or luxurious, Ah-young can do it all, depending on the project at hand. As one of the Apex cheerleaders, she regularly treats her followers to stunning photoshoots.
18. Lee So-hyun
Instagram: @haeny_gram
Followers: 115K
Get ready to be mesmerized by the flawless visuals of Lee So-Hyun, whose Instagram has captured the hearts of over 115K followers. As you explore her feed, you’ll be treated to breathtaking photos of So-Hyun in enchanting locations. She proudly declares herself as the “model who loves to travel,” adding an extra layer of wanderlust to her compelling presence.
17. Mum Ji-yeong
Instagram: @jiyong0604
Followers: 117K
Ji-yeong, one of the talented models from Studio Santa Claus Entertainment, has charmed over 117K users with his infectious smile and chiseled physique. If you visit his account, you’ll be greeted by captivating travel pictures and photoshoots that never fail to impress.
16. Lee Eun Joo
Instagram: @_joovely_
Followers: 117K
Meet Lee Eun Joo, the radiant young mom who effortlessly juggles her daily activities with her adorable daughter and her flourishing career as a sought-after commercial model. Her feed is a mix of heartwarming moments with her little one and stunning photoshoots for beauty and skincare brands.
15. Lee Ji-eun
Instagram: @jjieun_lee2
Followers: 151K
Lee Ji-eun is a force to be reckoned with in the world of modeling. With an array of photoshoots under her belt, ranging from fitness to glamour and commercial projects, she has amassed an impressive following of over 151K on Instagram. Ji-eun’s posts are sprinkled with her passion for golfing and other hobbies, giving her followers a glimpse into her life.
14. Do Yuri
Instagram: @do._.vely
Followers: 182K
Do Yuri is not your ordinary model — she’s also renowned as Miss Maxim and a proud member of the Solite Indigo Racing Team. Known for her captivating allure, Yuri frequently stuns her audience with sultry and seductive photoshoots for various underwear brands.
13. Ahn Seong-hwan
Instagram: @ash_ceo
Followers: 194K
Ahn Seong-hwan is much more than a popular commercial model in South Korea — he’s also a successful entrepreneur. Seong-hwan loves sharing post-workout photos from the gym, providing fitness enthusiasts with inspiration. Additionally, his feed includes insightful product reviews on fitness and men’s grooming, making him a trusted source of knowledge.
12. Sara Vivi
Instagram: @saravivid
Followers: 194K
Sara Vivi, the epitome of elegance and style, has made a name for herself as a renowned model and content creator in South Korea. Her feed is a window into her luxurious lifestyle, making her an irresistible choice for high-end brands. From showcasing opulent hotels and restaurants to flaunting her expensive outfits, Sara Vivi radiates a sense of sophistication that’s hard to resist.
11. Yeoniaile
Instagram: @y_aile
Followers: 200K
Yeoniaile, the charismatic commercial model, is also a driven entrepreneur specializing in the production and sale of exquisite gold jewelry. Her engaging feed is a blend of daily updates, lifestyle photos, and captivating shots that showcase her expertise in beauty and fashion. Follow Yeoniaile and immerse yourself in her world of elegance and timeless style.
10. Rock Chae Eun
Instagram: @rockchaeeun
Followers: 266K
Join Chae Eun on her journey through life as she shares her daily activities, workout routines, and exciting travel adventures. But that’s not all — this talented model goes the extra mile by providing in-depth product reviews and creating stunning makeup tutorials, leaving her followers inspired. Not to mention, her radiant post-pregnancy glow has become an inspiration for South Korean moms everywhere.
9. Park Ji-eun
Instagram: @95pje
Followers: 271K
Ji-eun, the renowned Korean model, is a true chameleon sought after for various events. From strutting her stuff in race car modeling to capturing the essence of elegance in lingerie shoots, Ji-eun’s portfolio is a testament to her versatility. With her curvaceous body and adorable face, she effortlessly steals the spotlight.
8. Hyoni Kang
Instagram: @hyoni_kang
Followers: 294K
Ever since winning the 2008 Ford Supermodel of the World award, Hyoni Kang’s star has been on the rise. Renowned brands like Marc Jacobs, Tory Burch, and Michael Kors have eagerly collaborated with this top model, and it’s no wonder why. Hyoni’s presence and talent make her a dream partner for any fashion label.
7. Woo Juan
Instagram: @gaeungbebe
Followers: 297K
Woo Juan, the dynamic advertising model, has graced campaigns for a wide range of brands. Whether she’s captivating audiences in fashion photoshoots, showcasing swimwear, or endorsing makeup and lifestyle products, Woo Juan’s versatility shines through. Her ability to embody different styles, whether it’s sexy, edgy, or elegant, makes her a perfect match for any brand.
6. Angela
Instagram: @chu_obabe
Followers: 298K
Angela, the sensational fashion and commercial model, is no stranger to the world of boudoir photoshoots. Additionally, she’s a trusted health and beauty content creator, delighting her followers with workout routines, diet tips, and beauty hacks. Angela’s flawless beauty has made her a highly sought-after choice for numerous underwear brands.
5. Jin
Instagram: @__jin___jin__
Followers: 303K
Jin, the stunning young mom of one, fearlessly shares her sexy pictures, along with skincare and makeup reviews and tutorials. Her rising popularity has caught the attention of many brands, including renowned names like 3CE and Stylenanda, who are eager to collaborate with her.
4. Jera Bi
Instagram: @j876my
Followers: 315K
Jera Bi, the esteemed fashion model, offers a front-row seat to her daily activities through her captivating Instagram updates. Her followers eagerly anticipate her daily fits, and she never disappoints. In addition to fashion, Jera often treats her audience to glimpses of her culinary adventures, travel escapades, and exciting events. It’s no surprise that high-end brands like Dior have recognized her modeling prowess.
3. Park Da-hyeon
Instagram: @hyo0ni
Followers: 328K
Da-hyeon, the South Korean commercial and fashion model, has become a beloved figure in the world of social media. Beyond sharing modeling posts, she invites her followers into her daily life with delightful updates. Da-hyeon’s love for sports shines through as she showcases her favorite pastimes — golf and diving.
2. Lee Han
Instagram: @lohanlee
Followers: 357K
Lee Han’s chiseled six-pack abs have certainly turned heads among South Korean Instagram users. As a lingerie model for the iconic Calvin Klein brand, he exudes confidence and allure. Join him as he shares his travel experiences, invigorating workouts, and his love for the beach.
1. Oh Ah-hee
Instagram: @omingky120
Followers: 360K
Oh Ah-hee, also known as Oh Minki, is a renowned underwear model and digital creator who never fails to keep her followers engaged. Her feed is a delightful blend of her latest events, advertisements, and breathtaking photoshoots. With a flair for cosplay modeling, as well as fashion and commercial shoots, Oh Ah-hee is a true style chameleon. Plus, her workout photos and makeup tutorials add an extra dose of excitement to her content.
Our Model Agency
While working with influencer marketing campaigns, we have learned that the needs for models are changing. The long list of requirements is getting even longer and pickier. You have to know what you are selling to satisfy campaign needs.
Our marketing and model agency is about creating lifestyle around brands. We elevate photographic campaigns to a new level, making it not only aesthetic, but also authentic. We find models that appeal both to the exact target audience and to the masses. We also focus on commercials rather than high fashion. This approach fits well with brands when launching digital advertising campaigns, not only in Korea, but in all Asia-Pacific regions.
To sum up, I will share five simple tips in selecting a model for commercial campaign:
- Make sure that model has various emotions rather than just one look
- Check how the model can move to showcase the product in various poses
- Check with which brands the model has worked with previously
- Can they be versatile — cute, elegant, or sexy?
- Review the model’s social media to select the one that fits the lifestyle around your brand
Feel free to reach out if you have ideas on how to connect your business with Korea. To get more insights about Korea’s influencer marketing landscape, check the AJ Marketing Blog.
Read Next:
20 Korean Instagram Influencers — Deeper Look
Marketing in Korea: Top 10 Successful Instagram Campaigns
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