Communicating your vision
One of the most commonly overlooked steps of working with an agency is knowing and understanding your organization’s vision. Equally important is how you communicate it.
Your brand should represent both who you are and what you do, and include your values, work ethic and sample deliverables. If you’ve really got it down, you’ll also reiterate the why for what you do, and use that as the core of your overall brand.
Keep reading to learn why establishing your company and project vision is one of the most important steps in collaborating with an agency to work on your digital solution.
The Most Efficient Use of Time
When you sit down and figure out exactly what your vision is and how to communicate it, you avoid wasting critical time. That means less hours spent with the agency developing your brand (because you’ve already done it) and more structure for the project at hand. You can now allow the agency to go nuts creatively, giving them a foundation from which to work that saves you time and money.
Go ahead, call grandma and let her know you finally have time to visit.
Better Odds of Getting it Right the First Time
If you can communicate where you see your company going and how a digital agency can help move you forward, projects can be done the way you envision them. When visions get mixed up and you’re on a different page from the rest of the people involved, you risk letting decisions be made by someone who might not know what you care about. If that happens, there’s a good chance you won’t be happy with the result.
Miscommunication Can Lead to Bad Blood. For Real.
If you come to an agency without knowing who you are and how to generally communicate what you want, both parties will quickly grow frustrated . If you explicitly want to collaborate with an agency to develop your vision, that’s another story (one we highly recommend). In order to make sure we’re all on the same page, these are the key questions you want to make sure you’ve got answers to before we start.
You’ll Have a Map!
Knowing your vision is hands down one of the most crucial steps before working with a digital agency. Make sure you know your stuff before bringing another team into the fold so everyone can be excited about the work that’s being accomplished. Keep in mind, the point of evaluating and reevaluating your company’s vision and goals is to ensure everyone has the same aim. This means your sales, PR and customer services teams know exactly how to approach their own unique problems. Here are some examples of unique goals.
You Can Go Above and Beyond
If you give your collaboration team the tools to succeed by establishing what you want and appropriately communicating it, they can kick serious project ass and exceed expectations. Creative freedom is built on a solid foundation. When that’s established, the skies the limit.
