‘ALAX, the Conqueror of China‘s Mobile Games Market’
by Kalvin Feng, co-founder of ALAX.io and CEO of Dragonfly
Observing the year-on-year growth of the Chinese mobile gaming market gives us the impulse not only to be a spectator but to become part of this event. China is considered to be the largest online game market in the world. Quality and capacity of the Chinese smartphones are on the rise, while the price remains the same or goes even lower. This country has got millions of active Android users who purchase most of the items with the help of mobile apps. This means that while China represents a wide audience to be considered, it’s also a country full of financially reliable users that are open to mobile business. That’s something we can build on, right?
Yes, it’s true that this market has great potential, but we also need to consider the extreme competition (even though the Google Play store is unavailable in China). With ALAX, we are aiming to reach the segment of potential mobile game end-users who are ‘unbanked’ but have access to cash and 3G/LTE smartphones. According to the Global Financial Inclusion Database, China is home to 12% of the world’s unbanked population which is considered to be around two billion–not to mention the emerging markets.
With the app, adapted precisely to the specifics of the Chinese market and providing access to new technology, game developers can attract wide audience with high buying power.
The Chinese people, for example, are more in favor of using voice messages, voice search and chats instead of texting and they fell in love with the chat interfaces, developed by the companies, where they can send any kind of message (text, voice, image, emojis, etc.) and receive an automated answer or an answer from an employee. They do not respond well to newly designed emoticons and rather go for the unified Chinese standard smileys and stickers, they are also big fans of characters and mascots and furthermore, the usage of geolocation data skyrocketed to a completely new level in China. These are just a few of the numerous particularities which are showing that even the simplest feature of an app can be the key to success.
With ALAX, a Joint Venture (JV) between DECENT and our Shenzhen-based company Dragonfly, we want to make the most out of this partnership.
Dragonfly is already operating on the Chinese market and has established a consumer reach that maintains a steady growth and represents more than 100 million active users worldwide. For mobile or web business in China, it can be sometimes difficult to acquire a special license which can be given to Chinese companies only and all of your servers also need to be placed in China.
On the top of it, ALAX will use our existing retailer network to sell the top-up cards in exchange for FIAT currencies to recharge the user account with ALA tokens. Unbanked consumers will have easier and cheaper access to mobile games by simply scanning the QR code from the card. China already actively uses QR codes and those are printed on everything, everywhere: on billboards, on restaurant menus, business cards, on the back of train seats and even on washroom doors.
DECENT is covering the technical part of the project with DCore — a digital content-oriented blockchain with fundamental support of purchase and distribution of digital assets, such as mobile games, providing fast transaction speed (5 seconds) and the ability to process a high volume of transactions, which is expected in marketplace applications such as ALAX. Having experience and knowledge of the Chinese market and being backed-up with an outstanding technology is the combination that can pave us the way to the moon. Don’t miss out a chance to get involved in this exciting journey. Our ALX token is now tradeable on QRYPTOS, CREX24, and Coinbene.
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