Developer’s Digest on Chinese Gaming Landscape : Glimpse of the Gaming Industry Inside the Great Wall

Having just finished hosting at this years Shanghai ChinaJoy, the ALAX team is excited to see what’s next for gaming in the region. A powerhouse in the gaming industry, China is often considered as one of the biggest regions for gaming in terms of sheer population. By looking at the numbers, China has an estimated 619.5 Million mobile gamers, according to the 2018 Global Games Market Report. That’s 1/14 of the world’s population!

Now these numbers don’t just stop there. It is estimated by Newzoo that by 2021 the number of these gamers will increase by 59%. Making the gamers population reach 985 Million people! Almost 1 billion.

The massive growth is fueled by the rise of China’s fast growing middle class, more and more people have access to smartphones, and the ability to spend more on entertainment and far reaching internet connection nationwide. To cater for these 600 million plus gamers, there are 2 major players that move the market, namely Tencent which holds 44% and Netease which holds 17% of the overall market share. Among these giants, ALAX is also coming strong to China bearing the power of blockchain to bring solutions for developers and gamers alike that are tired of the current sluggish and archaic payment systems.

Trough blockchain, ALAX enables developers worldwide to have access to this huge Chinese market with much more transparency, lower fees and better efficiency. At the same time, gamers are able to have easier access to their favorite games or in-app items by purchasing AIA tokens via the ALAX Merchant app. With gamification also available as well as the ALAX SDK, in-app purchases, loyalty points, and more, the sky’s the limit.

Wonder how blockchain technologies can revolutionize the gaming industry in China in the upcoming years? No need to wonder, join the revolution now by joining our community in telegram at t.me/alax.io or find out more at www.alax.io