Friday Reading List

The Many Facets of Design

Jingjing Zheng
Alberta Digital Innovation Office
2 min readJan 19, 2019

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Photo by Fabiola Peñalba on Unsplash

In our small team, we have people who are experts in service design and UX design like Blair Neufeld and Jess McMullin, and people who are passionate about graphic design and illustration like myself. We are also fortunate enough to be working with a team of designers from the Alberta.ca team and government identity team on our floor. When all the design fanatics come together, we ask ourselves, what is design?

Here is a recommended reading list to get us started thinking on the many facets of design:

“The real job of design is changing organizations, and charting a path to the future.” The three fundamentals of design are: integration, transformation and evolution.

Rules on designing products in the 21st century haven’t changed much compared to decades ago. The author recommends some really great principles such as: use small teams to build great products; pay attention to the basics and do them well; build features that solve problems; live the life of a user and design around human flaws.

Grid systems in graphic design: A visual communication manual for graphic designers, typographers and three dimensional designers

Originally published in 1981, this book is still relevant to many of us working in the field today providing tools for problem solving and systems thinking.

That’s it for this issue of our Friday Reading List! Happy Reading!

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