Albert raises $100M to transform how people manage their money

At Albert, we’re building a new financial service to change how people manage, save, invest, and think about their money.

Today we’re announcing a $100 million Series C financing led by General Atlantic, a leading global growth equity investor, with participation from CapitalG, Alphabet’s independent growth fund, Portag3, and QED, bringing our total funding to date to $173 million. We’ll use this funding to expand our team and product while furthering our mission of improving financial wellness for all.

Since our launch in 2016, more than 5 million people have trusted Albert with improving their financial health. They’ve saved up over $500 million for rainy days and new apartments, and texted 10 million times with our Genius team of real, human finance experts. Over the last year we expanded Albert’s product — introducing The Post to improve financial literacy, helping people find and purchase affordable insurance with Albert Planning, and redesigning the app to make Albert a smart, easy-to-navigate home for your money.

Building a new financial service

Albert is on a mission to help millions of hardworking Americans achieve financial wellness, using both empathy and automation.

At Albert, we do something no one else does: we deliver personalized financial advice from our team of human finance experts — aka our geniuses — at a radically affordable price. This guidance can be put into action automatically, using software we built from scratch.

For middle-class Americans facing any financial decision, we’re offering a new main point of contact. Our geniuses tackle questions like, “Should I pay down debt or invest?,” “Should I rent or lease a car?,” “Can I afford to go out tonight?,” and questions about overdrafts, lowering debt, insurance recommendations, and family planning.

A traditional financial advisor will hand you a pdf of tedious financial chores. At Albert, we automate your entire financial life. Our software builds up your savings, invests your money, helps you avoid overdrafts, lowers your bills, helps you get insurance seamlessly, and budgets for you.

A unique user experience

Customers today are dissatisfied with their banking experience.

With our team of geniuses and our growing lineup of connected financial products that automate spending, saving, and investing, we’re helping customers discover a new (and better) relationship with managing their money.

We’re also building an experience that is pleasant, beautifully designed, and refreshingly easy to use, guided by four core pillars:

⚡️ Holistic

Covering your entire financial life, with seamlessly connected financial products.

🙋‍♀️ Human

A team of human finance experts — our geniuses — who use technology to deliver empathetic, personalized financial advice at a radically affordable pay-what’s-fair-price starting at $4/month, at scale.

🛡 Trusted

Providing you with unbiased financial advice. Our customers’ success is Albert’s success, so our geniuses are incentivized to offer the best possible guidance.

🚩 Takes action

Completing tasks for you, removing friction at every step of your financial journey.

The future

Powered by our recent funding, we’ll keep expanding our current model of human, personalized financial guidance coupled with industry-leading financial automation. We’ll soon have even more to share about exciting new product launches on the horizon as we continue to deepen our set of financial wellness tools. We envision a world in which no one, regardless of income or net worth, has to worry about making the wrong financial decision.

If you’re interested in what we’re building, we’d love to hear from you. Check us out on our company page.