Biggest drivers in the P2P Lending industry — The demand for small business lending

One of the biggest drivers in the P2P Lending industry is the demand for small business lending. The medium to small size business are struggling to find that capital injection from traditional banks post 2008 financial crisis.

Anytime there is a demand and a lackluster supply, new companies pop up to fill the void. This void has existed for the past 8 years with many businesses failing to grow due to lack of capital. With that, many P2P lending companies have started and failed for the same reason ironically. The industry has a high barrier to entry but with Alchemy recent ICO this should just be the start of something big.

Even though the P2P lending supply has been growing, and in 2016 was reported to provide $1.76 Billion dollars in loans, the demand is well above those numbers. This is a global demand and market that is only growing and with that, Alchemy is looking to fill this void, globally.