In a Nod to Gamers, Alchemy Coin Taps Sweden’s Yamzu

New York, New York

August 15, 2018

In an ongoing effort to remain hip, Alchemy Coin inked a major partnership deal today with the red-hot Swedish gamer Yamzu. The deal offers evidence of how traditional business models must mesh with up-and-comers to remain competitive. And nothing is sexier these days than video gaming — described recently by the New Yorker as something akin to “Beatlemania”.

Financial terms were not immediately made available due to the confidential nature of the transaction.

“Ultimately, at Alchemy Coin, we are bankers,” laughs 22-year-old CEO Justin Jung. “But we’re not complete geeks — we like to have fun, too. And this deal with Yamzu truly warms my heart because we know our two networks will connect beautifully on so many levels. Kidding aside, this is a spectacular deal for Alchemy Coin and we can’t wait to get Yamzu gamers on our platform.”

Consider these statistics on the booming global gaming industry:

· Today, it is estimated that 2.3 billion gamers across the globe will spend $137.9 billion on games in 2018. This represents an increase of +13.3% from the year before, or $16.2 billion. Digital game revenues will take 91% of the global market with $125.3 billion.

· Mobile gaming will continue to be the largest segment following 10 years of double-digit growth since the first iPhone was launched in 2007. In total, mobile revenues will grow +25.5% year on year to reach $70.3 billion. Maintaining a double-digit growth rate for 10 years is truly remarkable; it would be an accomplishment for a single company, let alone an industry that has been around for multiple decades.

· In the span of a decade, mobile gaming will have grown from the smallest segment in 2012 to a 100-billion-dollar industry in 2021. Remarkably, the rise of mobile gaming has not significantly cannibalized revenues from PC or console gaming markets. In the coming years, mobile game revenue growth will continue to outpace the overall games market, growing to $106.4 billion in 2021. By then, smartphone and tablet games combined will generate 59% of revenues in the entire market.

Says Mr. Jung: “Our peer-to-peer lending platform will largely be mobile based in developing countries. We will use social media both to identify borrowers and also to dynamically-assess their credit worthiness. Needless to say, the intersection with gamers is an unqualified success for Alchemy Coin and the synergies here are so numerous and so exciting I almost don’t know where to begin.

The global consulting powerhouse McKinsey says the future of gaming is easy to see: “Mobile is the future. As gaming becomes a primary form of entertainment — that is, a substitution for other media — content developers in TV, film and elsewhere will be affected.”

Yamzu’s CEO Asiad Majeed says the Alchemy Coin is a win-win for both teams: “Not only is the eSports market in the midst of an economic boom, but new revenue streams are also emerging on a daily basis within this broader marketplace. We believe established companies in particular stand to gain the most from the application of new emerging technologies to online gaming. eSports have evolved from a simple amusement into a full-fledged entertainment phenomenon on par with many traditional sports. Professional eSports teams now hold multi-million-dollar sponsorships, compete in tournaments around the world, and fill up entire arenas with supporters (and soon, they will take over television lineups).”

“Gaming is big business. And it’s fun, too,” says Mr. Jung, who sold his first company while still at university. “We think Alchemy Coin can be both of things, too. The team at Yamzu will keep us on our toes to make sure we have a good time — and deliver world class results. Just like they’re doing. This is going to be an amazing long-term partnership — let’s get after it.”

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Yamzu is a successful Swedish Gaming Company with a current user base of over 10,000 players. We earn revenue, and we have worked to put forth a recognizable brand. Both of these characteristics stand our organization in good stead to take full advantage of the new revenue streams opportunities generated by Blockchain-related technology. Yamzu is different from its newly-formed competitors since it is an active and real business which has already been in operation since 2016 and has since than achieved a staggering result of 300% growth rate on revenues. Yamzu’s team has accumulated direct experience on the field that cannot be replicated by its newly formed competitors. This means that Yamzu can implement its groundbreaking ideas much faster than the rest of the market. Since gamers recognize our brand, they will be quick to adapt to our platform. Yamzu has already earned and allocated significant amounts of revenue into the business therefore we are ideally positioned to repurpose the potential funds obtainable through the Token Sale to pursue the expansion of our business worldwide thanks to the implementation of Blockchain technology

Alchemy is a blockchain-based peer-to-peer (P2P) lending marketplace. The platform allows for instant and direct lending between supply-side lenders and demand-side borrowers from all over the world in a trusted manner using the advantages of smart contracts and blockchain technology. We offer a unique architecture to analyze and structure a credit risk-adjusted rate with the utilization of Artificial Intelligence and Machine Learning technologies. We aim to revolutionize the peer-to-peer lending market and serve as the leading infrastructure for credit providers and credit seekers. Alchemy will be the first peer-to-peer (P2P) lending platform that utilizes blockchain technology to reduce high credit risk and high default rate, while at the same time offering a risk-adjusted downside protection for capital commitment lenders. As Alchemy P2P credit products grow and the network expands, we aim to become the leading source of personal loan providers for individuals around the world.

For more information on Alchemy or to participate in the ICO check out: https://www.alchemycoin.io/