P2P lending industry is so vast and untapped there is plenty of room for many new players.
Even though P2P lending has existed for many years we are still in the infancy stage and only scratching the surface of this multi-trillion dollar market. Nobody has been able to solve this complex problem for any specific niche, whether it is personal loans, microloans, student loans, small business loans, etc. There is so much room for growth given demand in ever niche with blockchain technology.
A good comparison is looking back to the late 1990s, so many industries were created due to the internet, but many were improved simply by incorporating change and innovating. Blockchain technology is set to disrupt every industry on this planet. It may not be visible on a superficial level, but internally many industries will incorporate blockchain technology and innovate and improve. What lies ahead is a very interesting time period with many people trying to grab that first mover advantage. Luckily this P2P lending industry is so vast and untapped there is plenty of room for many new players.