Hey Aleph, Happy Birthday.
Alephians love slaps. That’s how it is when excitement eats us up. It starts off with a spark of energy that infects the room. Then it grows into wild animation, turning into pure high-five delight.
This time round we have every reason to throw high-fives again.
Because.
It’s.
Our.
Birthday.
You can’t tame the wild and youthful nature of the 16-year-old we’re all growing into. That’s who we are at the heart of it all. On this day, we celebrate our big hits, our growth, and all who have contributed to the Alephian universe. This is our coming of age, where we’ve been given the passport to embark on bigger journeys.
Enter the birthday logo. We gathered, jammed and authored a distinctive mark that paints a spread of meanings. It symbolises vibrance, zest, pride, buddyness, and our highly collaborative personality. But yet, through its simplicity, it shows our faithfulness to staying humble and real.
In a nutshell, it represents our values, who we are, and that single emotion that we’re big on: HAPPINESS. We constantly try to walk that talk, letting people be people. Whether you’re an observer, a commander, a producer or a lover, our place here is a mashup of everyone from all corners of the world who are looking for the opportunity to just be themselves.
We turn 16 only once. And we want to be sure that this moment will be an extraordinary one.
So here’s to us.
To having childlike happiness.
To staying human.
To turning 16.
Happy birthday!
