50 Problems in 50 Days

Alex Nichol
Ancient Stuff
Published in
1 min readJun 14, 2012

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Maybe I’m late to the party, I’m not sure, but I just stumbled across this and wanted to share it. 50 Problems in 50 Days is the brainchild of Peter Smart (by name and by nature) who is “on an adventure to explore the limits of design’s ability to solve social problems, big and small”.

To do this, he attempted to solve 50 social problems in 50 days, whilst spending time with 12 of Europe’s top design companies. The problems involve everything from solving his own complicated travel itinerary and finding a power source for his MacBook to this — one of my particular favourites so far — solving the problem of chatterboxes in quiet carriages.

Some of his solutions are quite inventive!

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Alex Nichol
Ancient Stuff

Product & Design Leader, Co-founder and Director at Nutshell Apps. Writer, filmmaker and photographer with a penchant for obnoxiously loud motorcycles.