Founders’ Updates

Introducing Alexandria

Personalized daily artwork in the palm of your hand

Learning about art doesn’t have to be time-consuming or high-commitment. Alexandria’s algorithms select new artwork for you daily and allow you to track your evolving tastes in art.

Alexandria was designed to be simple, sleek and distraction free

After moving from the Silicon Valley to New York City for college, I became interested in learning about new artwork. I recognized my desire to discover more art I hadn’t seen that would resonate with us, without having to spend the time searching for the right museums or galleries that displayed those works. I always believed that the interpretation of art is entirely individual, and that we should embrace diverse perspectives that may not always be captured by the art world. Anybody could be inspired to develop their creative identity with access to artwork specifically curated for them. That’s why I decided to create Alexandria, a simple and free data-driven approach to personal curation.

Alexandria starts you with a short art viewing, allowing our algorithm to quickly determine your individual tastes in art. From there, with every new work of art that Alexandria presents to you, we generate an artistic taste profile and start matching you with artwork. With every new work of art you see, your profile adapts to follow your preferences, allowing you to observe your evolving appreciation of art.

For us, art was something we could enjoy and contemplate, not rush through. However, we also didn’t want another excuse to spend more time on our phones. We decided to focus on the quality of interaction with art, rather than showing an endless scroll of images fighting for your attention. Alexandria displays one work of art per day, encouraging appreciation of the beauty of that piece. Alexandria’s purpose is to make engaging with and appreciating fine art an effortless part of your daily routine.

We’re currently working on the development of our app, which will be released on iOS and Android. To stay in the loop about Alexandria’s development, or to learn more about interesting artwork, sign up for our email newsletter on our landing page at www.alexandria.app. For a daily dose of art and inspiration, check out Alexandria’s Instagram page at @alexandria.app. If anything we’re doing seems interesting to you, feel free to shoot me an email at matthew@alexandria.app. We hope you join us in our journey to making personalized art education accessible to all!

Thanks,

Matthew Cheng

Thanks to Samuel Guo and Jessica Yan