This was a new experiential learning opportunity for UCSD Rady School of Management graduate students, with insight into the economic and cultural exchanges that influence the Tijuana-San Diego region’s dynamic and cross-border business culture.
[Apr 24th, 2019] San Diego and Tijuana stand in a path of a continuous flow of human and material resources that has existed for decades if not centuries. Thousands of American people living in Tijuana cross daily to work in the United States, making the San Diego–Tijuana border an urbanized region that is constantly changing and reinventing itself.
The concentration of this trip, was part of a program presented through a partnership of the Rady School of Management and the Jacobs School of Engineering. It consists in The Border Innovation Challenge, a competition that focus on bringing to the spotlight promising solutions and technologies to meet the efficiency and security challenges of the Tijuana-San Diego region’s ports of entry.
Sponsored by the Smart Border Coalition, the competition will award cash prizes totaling $20,000 to support new innovative ideas that meet challenges related to border wait time, infrastructure, and ease of passage for cargo. It was open to applicants from UC San Diego and from the Baja California entrepreneurial ecosystem and universities.
Challenges the program is looking to solve:
The international border has been in the spotlight for several years and the challenges on both sides are numerous. This competition is looking for technology and solutions focused on, but not limited to, the following areas:
- Accurate wait time measurement and predictive analytics
- Best use of access roads based on current Tijuana infrastructure
- Better Northbound and Southbound queue and lane management
- Process improvements at US border agent booths
- Eliminating driver error regarding getting into SENTRI lanes in Tijuana
- Guiding travelers to appropriate port(s) and providing easy directions to get back to U.S.
- Using new and current technologies to move cargo through the border efficiently
- Crowdsourcing to pay for basic border infrastructure needs
Who is participating?
Any current UC San Diego student, staff or faculty member where able to apply, as well as those from universities or tech hubs in Baja California with relevant ideas at all stages of development, including social innovation ideas. For more information The Border Innovation Challenge visit RADY School of Management site.