New Focus. New Brand.

Parallel Digital Studio
Align on This
Published in
2 min readJun 19, 2017

Some might say that it was a huge leap in choosing to refocus and rebrand. We say it’s a bold decision for an always daring brand.

In 2016 Parallel decided to initiate our pivot of focus, looking towards solely building digital products and leaving the world of print services behind with our old moniker factor[e]. Knowing where our strengths were and recognizing the ever-evolving digital landscape, we wanted to be more aligned — we became Parallel.

Our vision is set on building apps for brands that recognize the need to focus on technology. We’re more than just pixels and code. We’re here to make an impact. To be authentic. No bullshit.

We’re focused on creating digital products that work with people. It’s about working side by side, taking in new perspectives and creating innovative, meaningful products. Our apps and websites are intelligent, attractive and user-friendly. We design software that puts people first. It’s as easy as that.

Whether it’s working for small startups or established large corporations, we are looking for clients with great ideas that are passionate about their business and technology. Your ideas fuel our imaginations and feed our excitement. From various stages of the product life-cycle, we can create what you need to make a real impact.

“Over the last few years, we’ve become increasingly focused on the design and development of custom software and in the last year we made a decision to go all-in on that focus and stop doing print work, brochure websites, and other things outside that focus,” says Tyler Cowie, Partner and one of the original three founders who created factor[e].

So how do you know us? We’re on your smartphones, tablets and other smart devices, helping you manage your life, your business, your journey.

A few of our innovative creations include Realintro, an application to help RE/MAX agents better serve their buyers/sellers and Shifted, a service that eases restaurant owners’ search for talented and available staff. If you’re looking for new insights, new perspectives, new tech and new approaches to streamlining operations and services within your business, we should talk.

We are Parallel.

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Parallel Digital Studio
Align on This

Parallel is a digital product studio, helping companies build user-friendly experiences.