Disrupting the Patient-Provider-Pharma-Insurer Relationship

So you keep reading and hearing about all the inefficiencies with healthcare and want to use your talents and experience to design solutions. Many of the issues that people face are around sparse coverage, education gaps, high costs, and poor care access. Product leaders can help alleviate these problems by releasing sustainable and disruptive products into this eco-system. But because of the complexity within healthcare delivery, product managers must navigate interoperability with outdated technology and legacy platforms. Along with changing healthcare regulations and maintaining patient privacy, it’s easy to become taken off-track from achieving your mission and product objective. My goal is to provide a methodology to help ensure your product vision is successfully achieved.

In this new era of healthcare, innovative solutions that leverage big data and computation have already shown consumer adoption in everything from wearables to tele-health. Products continue to be developed for patient education, communicating with providers, managing health conditions, and improving mental and physical well being. Technology ranging from enterprise platforms to apps and websites will always have a significant role in healthcare delivery and will continue to be implemented in order to interface with this multiplex patient-provider-pharma-insurer relationship. The responsibility for many of us product leaders is to ensure that the products we build ultimately benefits the patient, user, and customer.

With that being said, from a healthcare standpoint, how can we build products that sustain the mission of benefiting the patient’s wellbeing?

Principles of AligneDesigns

  1. Design the products functionality around a value-based methodology that aims to meet needs, satisfy desires, or overcome the limitations of product users.
  2. Products can empower patients to make a behavioral change by providing consistent engagement that aims to build trust and has allows the user to develop a comfort level with the platform.

The intricate relationship that users and patients have with technology products involve information transfer, emotional consolation, and social involvement. When building or experimenting with healthcare products, these principles can be applied to achieve sustainability with customers. By using a methodology thats allows you to focus on your vision, product leaders can effectively guide progress in evolving the patient-to-provider, patient-to-technology, patient-to-payer and patient-to-patient engagement streams.


A Value-Based Product Strategy

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