How We Write Proposals in My Design Studio

Jeffrey Zeldman
Apr 11, 2017 · 5 min read

FROM INTAKE TO IDEAS

About two and half weeks into the research project, we have a strong idea of what matters most to the business and its customers, and we begin to have visions of solutions and innovations, large and small. We can’t help it. We’re interaction designers and it’s how our minds work.

THE FIRST DESIGN IS WRITTEN

We do that by writing a report where we share with the client what we’ve begun learning and thinking about their business. Although this report is structured like a business document, we think of it as the first part of design — the first written rough draft of articulating what the client’s business needs to do, and how design might help.

START UGLY TO STAY HONEST

Now let me tell you how we present our findings: we present them in a Google Doc that the client can access, share, and comment on. We know that many design studios spend much energy visually tarting up even their most basic client communications. Thus, even a humble invoice comes dressed for the prom.


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Jeffrey Zeldman

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