Mindful design for personal finance

We’ve become the first personal finance app to put a meditative animation right into our product.

Why?

Alka is a financial mindfulness app. It is an app that helps you be in a mental state of awareness and consciousness around your daily finances. Our core product fulfills this by giving you a customizable Smart Balance (checking minus credit and monthly expenses), a beautiful interface to review all your transactions in one place, and notifications when money leaves any of your accounts.

So how do the animations fit in?

We believe achieving financial mindfulness is not only easier, but also more sustainable when you feel calm and centered. The animations are designed to help you slow down, take a deep breath, and allow your mind to clear before dealing with the numbers.

Over time, taking a brief pause before managing your money can help you train your brain to associate your finances with power and beauty. You don’t have to be rich to have a positive relationship with your money.

Breathe

Studies show that over half of Americans feel anxious about their finances. Mindfulness is an increasingly popular practice that Americans are turning to for overcoming anxiety. Practices like deep breathing, meditation, awareness of…