I Got a Viral Note on Substack (13K+ Impressions) — Was It Worth It?

TL;DR: Not really

Author, feeling like a winner with his golden Substack certificate (awarded for 10k+ impressions) — Unsplash

Here’s the note:

me

And these are the stats I get from Substack. Notice how detailed they are.

substack

13,253 impressions generated 30 profile visits. That’s a conversion rate of 0.23 %.

Ridiculous.

I gained 12 free subscribers from it, which is low. And it’s even lower because I suspect some are just subscribing to whoever they see in their feeds. See this one who subscribes to me and 434 other Substacks.

Fat chance he’ll have time to read my next post.

Some of the answers were fun to read, but I’d almost say the note was pretty useless overall.

In fact, I said it.

A friend wrote that she was surprised by the comment-to-like ratio because it’s usually around 100 likes for 10 comments on viral posts. I answered by sharing the stats and telling her it was useless anyway…