Zipcar Service: Video Prototype

Ideated, filmed and edited the video prototype demonstrating Zipcar service on Zipcar mobile app.

DESIGN

My scenario focuses on reserving a Zipcar for grocery shopping. It first proposed the problem of people doing grocery shopping and carrying things around by themselves without a car. Then it introduces Zipcar as the solution for more convenient grocery shopping. When users see the empty fridge and feel the need of grocery shopping, they can just reserve a zip car at a near location. At the beginning of the reservation, users find the reserved car at the Zipcar location by the car name from their reservation information. Users then can unlock the car with their Zipcard, or with the unlock button in their mobile app. After users finish shopping, they need to return the car to the same location. When they leave the car, they can lock the car with the lock button in the mobile app. At the end of the scenario, users feel happy with Zipcar and full stocked grocery in their fridge.

STORYBOARD

PROTOTYPE

EVALUATE

The problem and scenario is really clear in the prototype. I think the voice over part especially worked well when explaining the usage of the mobile app. The prototype covers the basic functions of Zipcar mobile app well, and shows how the mobile app side works with the Zipcar system. I didn’t use the tripod when recoding the video, which makes the video a little bit shaking. And some frames are a little bit jumpy, because I didn’t save enough space between each actions in the recording. Some parts are a
little bit out of focus, and if I had more time I probably would keep multiple records for each scene. I used to have a lot of scenes about the car, driving and grocery scenes, but when I edited, it seemed too much for a short video. Then I decided focusing more on the interaction between user and mobile app and I think it turns out well.