Uber conquering London: a lesson for marketplaces

When I spoke to Lamy about what was different about Uber, the conversation wasn’t about diesel consumption or the quickest way to get to Waterloo, it was about liquidity. Liquidity used to be something you associated with the stock market, he explained. But now sharing networks such as Uber and Airbnb are making assets and labour available to consumers in ways that were simply not possible before. “The way I see it, Uber brought a liquid market transaction system to transportation,” he said. “And once you had come up with this mechanism that could create liquidity in the market, it became inevitable.”

Origen: How Uber conquered London | Sam Knight | Technology | The Guardian