A Brave New World Of Sustainable Materials: Facts You Need To Know

The fashion world is changing, slowly taking on more responsibility for its impact on the environment. Many brands invest time and money to find better, more eco-friendly materials to reduce brands’ impact on our planet. They partner with research labs to search high and low for new natural materials and exciting eco-combinations. The results are excellent but also confusing to a consumer. What is C-fiber, Tencel, Lyocell, or Grape Leather?

What are they? How are they better? And should I wear them?

What Are You?

About ten years ago, if I went to any store and perused items reviewing tiny material/care tags, I would mostly see cotton, silk, wool, polyester, rayon, and nylon. I would instantly know whether I am looking at an expensive item made from silk or a cheap one made of synthetic materials.

Nowadays, things are not as simple but are moving in the right direction.

There are still many clothing brands that focus either on synthetic or natural fibers. But a growing number of brands are looking for alternative materials that are sourced and produced sustainably.

The fashion industry’s drive toward sustainability and greener materials creates a whole new universe of fibers and production…