Five Sustainable Fashion Brands You Can Follow

It’s no secret that fast fashion is terrible for our planet. Unrecyclable materials, wasteful mass production, poor living conditions, and high emissions are just some of the problems fast fashion brings to the table.

It’s more important than ever to shop thoughtfully and choose sustainable brands with a low impact on the environment — or better yet, brands that actively give back to the planet! With the way mass marketing often goes, these brands can be hard to find, so we’ve assembled a list of 5 sustainable fashion brands you can try out here.

Discover how easy sustainable fashion can be and make it part of your clothing resolution!

1. Outerknown

Outerknown operates by the motto: “Fewer, better.” Their vision is to see a world where “people and planet prosper,” and clothing that contributes to that cause. They accept that making sustainable clothing and ethical labor is not always the easiest or cheapest route as a business, but they’re still willing to make tough choices for the sake of protecting the planet. Their goals are bold for an emerging brand, but the goals are noble nonetheless.

As a fashion brand, their designs are heavily influenced by surf culture. They explore humanity’s innate connection to water with beachy, coastal clothing that celebrates the outdoors. Their clothes range from rustic to bohemian, and they make fantastic apparel for men and women alike. Their materials are not just sustainable and stylish, but cozy, too.

2. Cuyana

Cuyana strives to be the opposite of fast fashion. Their clothing is 100% recycled and washable, and designed with longevity and quality in mind. They want you to shop mindfully for your clothes so you choose pieces that can be worn time and time again.

Cuyana believes that simplifying your wardrobe is the key to making fashion easier and longer lasting. If you have core essentials that work together effortlessly, getting dressed is a breeze. They aim to make every piece with integrity and kindness. In addition to versatile fashion, they also offer recycled bags and accessories. We love their neutral tones and minimalist yet elegant styles across their collection.

3. MITA Eyewear

Eyewear can be sustainable, too! MITA Eyewear has a fantastic concept: upcycle PET water bottles and refashion them into functional fashion. It takes about 5 recycled bottles to make their frames, and the end material is much more durable than plastic alone because of their innovative process.

MITA Eyewear wants to help reduce the amount of plastic that ends up in the ocean through upcycling, but not only does their fashion have an ethical cause, it also looks incredibly chic. Their high-quality sunglasses and blue light blocking lenses meet the height of fashion. They also offer a “virtual try-on” page so you can find the perfect style for your face!

4. Pact

Pact’s mission is to become “Earth’s Favorite Clothing Company.” They’re proud to use sustainable, organic farming methods and natural fibers. They also work only with Fair Trade manufacturers to support livable wages and ethical working standards for all artisans involved. They’re careful about everything from shipping to packaging and they always put the planet first.

Pact offers gorgeous apparel for men, women, and children alike. Their style tends to be minimal, well-fitting, and versatile to suit any wardrobe. We especially love their comfortable sweaters, cardigans, and tees.

5. Happy Earth

Happy Earth is, as they put it, “Earth first.” Their products are not just carbon neutral — they have a net negative impact on the planet because of the sheer amount of charity work and giving back they do for the planet. Every purchase contributes to projects such as trash reduction, organic farming, and fair and ethical wages for workers. They’re also vegan and cruelty-free!

The company doesn’t just have a good mission and message: it has an excellent selection of natural fiber apparel that you’ll love to wear. Every product they have is exceptionally comfortable and breathable, and they’re crafted to stand the test of time.

Shop Sustainably and Be a Thoughtful Consumer

Shopping mindlessly is one way to contribute to the pollution and wastefulness that are harming our planet every day. Making choices with your wallet sends a market signal that we as consumers want to make more sustainable choices, so every choice and purchase matters, even as individuals. We hope these brands inspire you to be a more thoughtful and sustainable consumer!



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Tess DiNapoli

Tess DiNapoli

Tess DiNapoli is an artist, freelance writer, and content strategist. She has a passion for yoga and often writes about fitness & wellness, as well as fashion.