Startup Vitamins

The Power of “Failing Proudly” in Business

Rachel Denyer
All Things Improv
Published in
2 min readDec 1, 2013

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Ditch the shame of failure in favor of learning and growth

Improvisation teaches us to embrace mistakes, using phrases like “fail proudly” or “fail often.” While the word “failure” might seem negative in business, driven by a focus on success, improvisers see it as a stepping stone.

Failure: A Misunderstood Stepping Stone

Failure gets a bad rap. It’s often seen as a reflection of the person, not just the action. However, in a technical sense, “failure” simply means something didn’t work as planned. This neutral perspective is key in improvisation.

Turning Mistakes into Innovation

Imagine two improv actors in a scene. One forgets his Russian accent. Instead of panicking, his partner uses this “mistake” to build a new backstory, adding depth to the scene. This is the essence of improvisation: mistakes become opportunities for the team. The playful acceptance of error fuels innovation.

This isn’t just an improv trick. Psychology supports the idea of “The Pratfall Effect.” People find others who make occasional mistakes more likable. Covering up failures not only hinders learning but creates an air of perfection that pushes people away.

Happy Accidents: Failure as a Tool

Think of Popsicles, penicillin, Slinkies — all accidental inventions. These innovators saw mistakes as opportunities. The tech industry thrives on this principle: “fail early, fail fast” is a common mantra. Rapid iteration allows for quick feedback from small-scale failures. As Mark Zuckerberg famously said, “move fast and break things.”

The key is learning from these mistakes. Organizations that punish failure create a culture of fear and hinder innovation. Businesses need employees who take risks, experiment, and learn from unforeseen circumstances.

The True Failure: Not Learning

Ultimately, failure isn’t the problem. The real failure is not learning from it. By embracing “failing proudly,” businesses can cultivate a culture of innovation and continuous improvement.

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Rachel Denyer
All Things Improv

Fascinated by how we work, together & alone. Writing about leadership, learning, facilitation & productivity. Sharing practical ideas for modern professionals.