The Difficulty of “Feature Parity”

Icon by Pavel N. from the Noun Project

At first it starts off innocuously. You create an iOS or web app that does really well in the market, and after a while you want to expand to another platform. A list of features in the current app is made, and you get to work replicating them. 6 months later, you’re still not done and your competitor has launched an app on that platform with less features, but more users because they have the first mover advantage. You’re still…