So You Want to be a Salesforce MVP

If you’ve worked with or in Salesforce for any length of time, you’ve probably heard of Salesforce MVPs. MVP is a title given to a select group of Salesforce experts based on their community performance, and gaining the title is an oft pursued goal of the Salesforce dreamer. In this blog we explore what it takes to snag the MVP title, and what makes it so worth it.

image via Salesforce


When reading about how Salesforce experts have become MVPs, “passion” is the number one word that you will stumble across. You cannot become an MVP overnight, in fact, only Salesforce professionals who have been active in the community for at least a full year can be nominated for the MVP award, and potential MVP recipients are not evaluated for the award based on sheer number of posts, comments, and answers. These numbers matter, but once a person is nominated for a MVP award and the nomination period closes, Salesforce sends a survey to their current MVPs with all of the nomination information they’ve received. MVPs provide perspective on the community engagement of candidates up for the award and it goes without saying that the MVPs will likely be evaluating a potential MVP for the quality of their engagement, not the quantity. The journey to becoming an MVP therefore requires a level of dedication unique to individuals who are truly passionate about the Salesforce platform.

It’s not just about having the knowledge, it’s about sharing it

There is a reason that you cannot just earn certifications or take tests in order to become an MVP; the award is rooted in the contribution that an individual makes to the Salesforce Community. The vast majority of Salesforce MVPs do have at least one certification, but this is not a requirement for the MVP award. Here is how Salesforcedefines an MVP:

“A Salesforce MVP is an exceptional individual within the Salesforce community recognized for their leadership, knowledge, and ongoing community contributions. These individuals represent the spirit of the community and what it is all about.”

Though you are able to nominate yourself for the MVP award, Salesforce looks to the community for feedback on your contributions, including: blogging, brand advocacy, running active Developer and User Groups, responding to posts on #askforce, and answering questions in the Success and Developer communities.

Is it worth it?

It is a dream of many Salesforce professionals to one day be named an MVP, but getting to that point requires a lot of time, commitment, and effort. What makes the award so covetable are the perks that MVPs get, making it no surprise that many MVPs work hard to renew their titles. Every year MVPs are offered a free trip to San Francisco for Salesforce’s MVP Summit, along with some pretty great swag including the coveted red messenger bag. MVPs are often invited to speak at Dreamforce as well, which is no small honor. On the intangible side, Salesforce reaches out to MVPs for their opinions on unreleased products and updates as they are trusted members of the Salesforce community and have demonstrated themselves to be knowledgeable end users.

Be part of a global community

You don’t have to have a specific position or job title in order to become an MVP, just that passion for Salesforce and dedication to the community, so while MVPs come in many different types, the bond of the community is strong. That shared love of learning the platform and helping others to learn it as well brings people together, both at conferences and virtually. Salesforce’s MVP program recognizes the experts who help make the platform as great and successful as it is today, fostering the symbiotic relationship between the software company and its devotees.


Apttus Blog: “What It Takes to Become a Salesforce MVP”

Eric Dreshfield for Apttus Blog: “The Five C’s of Being a Salesforce MVP”

Apttus Blog: “What it Means to Be a Salesforce MVP: Outside Looking In”

The Connected Cause Blog: “What It Means to Be a Salesforce MVP”

Salesforce Blog: “Top 5 Things to Know About How We Choose Our MVPs”

John Gorup for Appirio Blog: “The Secret Life of Salesforce MVPs”

sfdc99: “Salesforce MVP!”