Change Management | Transformation Projects | Change Done Well | ERG
How To Personalize A Massive Tech, Process, and Culture Change Initiative
A case study and a summary of tactics to make people change successfully.
The Case Study
Kay glanced at the clock on her screen. There was another hour until the meeting with the CFO, Ricarda Blake. She knew this conversation was crucial.
The ERP project had become the talk of the company, with anxiety and speculation running rampant. The sponsors wanted more personal touchpoints in the change management program, but with such a small OCM team, Kay felt the pressure of such an increase in scope. Handling the people side of a massive tech, process and culture change project like this one is a labor- and time-intensive endeavor.
She leaned back in her chair, considering the possibilities. Clearly, the traditional top-down communication approach wouldn’t work this time.
She listened to the Hidden Brain podcast over the weekend and thought the current user population was exhibiting what the segment called psychological reactance⁰. Being told, “You must stop using the Oracle system and start using SAP,” solicited a resounding…
