EMERGING UNISEX TRENDS

We highlight the key directions of the season

Giulia Zentilini
All Eyes
4 min readMay 17, 2018

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Interestingly, there are many common trends between womenswear and menswear, thus representing an alignment of genders, with one inspiring the other.

Photo by rowben_ for The Search Style Collective

Here are the key trend directions of the season:

LEMONADE JAM

Kicking off spring with optimism.

Yellows are dominating both women and mens wardrobes right now. Men flaunt puffer jackets, skater style belts and oversized coats. Women are sporting yellow accessories and full length chartreuse coats, with silky suits combined with wide leg trousers ready to take the streets.

Photos by vitalij.sidorovic and visualperception_2015 for The Search Style Collective

FRESH OFF THE GARDEN

La mode, c’est un jardin.

Men are taking on a wide variety of green shades. The hits of the season, even for the less daring personalities, include fluro green and neon — worn head-to-toe with a pair of sneakers to round off the look. Viridian green is also considered a must, while dark green tracksuits tops and joggers are populating the urban jungle.

Enjoy Autumn by choosing forest green and mix it with millennial pink: This is the chromatic diktat for womenswear. Finally, bright lime vert shines best with a subtle outfit.

Photos by vitalij.sidorovic and zoeyaoo for The Search Style Collective

ROUGE ROAR

Red has taken both menswear and womenswear by storm recently.

Playing with lengths, men are choosing red puffer jackets and floor-length red vests. Keep the look simple by wearing a red sports stripe or dive deep into a red-to-toe ensemble.

For women, red is a playground. Hit the streets with colour blocking: from baggy suits to long PVC coats. And treat your trench to a tartan touch. Alternatively, play it safe with simple, en pointe red accessories.

Photos by vitalij.sidorovic and zoeyaoo for The Search Style Collective

CHESS GAME

Like happiness, fashion is real only when shared.

Heritage prints are the look that gents just can’t live without, with herringbone, tweed and tartan enriching textures.

Classic style adopts a new groove but doesn’t get rid of that exquisite vintage feel: give tartan a contemporary spin with oversaturated colors. Take Burberry, for example, staying ahead of the (chess) game. Pioneered by J.W. Anderson, red or blue printed longline tartan blazers and overcoats took the spotlight.

Along these lines, women choose plaid, tweed and tartan. Again, traditional shapes come alive with the addition of the new fluro and rainbow checks.

Photos by dorismaridem, zoeyaoo and vitalij.sidorovic for The Search Style Collective

(IN)FORMAL

The men’s dress code for the most formal moments of the season will be led by the Savile-Row style suit with exaggerated double breasted buttons to re-work a menswear classic. The traditional palette includes navy and dark grey-coloured warm overcoats and paisley-print ties, bow ties and scarves. But why so serious? Trainers can create an off-duty look for a more casual London outfit. Pitti Uomo’s Italian elegance has infiltrated London’s hottest spots and coolest dressers.

Women join the preppy, tomboyish trend. The two-piece suit gets a long overdue makeover, and la garçonne shows that she means business. Trainers or a disheveled shirt translate classic to casual.

Pick a bold and colorful two-piece double-breasted suit for the summer, and let pattern and print options drive your wardrobe to the top of its game.

Photos by almarosaz and zoeyaoo for The Search Style Collective

FAKE IT

Who said gents can’t cover up in (faux) fur? Hoods and jackets, sometimes brightly coloured, sometimes neutral or black, step out of the cave. Neolithic chic?

Fashion has never been more woke. Feminism and activism have conquered the catwalk, saying no to real fur and prompting strong reactions by designers. But if you can’t make it, fake it: influx of textured faux fur will do the trick.

This season LFW saw it’s fair share of anti-fur protests, including a runway invasion by an activist. But the street style scene was awash with textured faux fur. What’s interesting, or new, about the use of faux fur this season though? This trend has evolved to include patterned faux fur, super bright colours and longer lengths.

Photos by rowben_, visualperception_2015, almarosaz and patchmburrows for The Search Style Collective

All Eyes helps fashion brands and retailers stay on trend by spotlighting consumer demand from the streets.

Find out more here or email us on hello@searchstyle.com

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