Mobile eCommerce Sales and 4 Other Trends To Watch
Mobile eCommerce Sales Are Increasing
With more people using the internet daily on their phones, there has also been a steady increase in the number of people using their phones to shop online. Mobile e-commerce has rapidly taken over as many people’s preferred ways of making purchases, so it’s no surprise that mobile e-commerce sales are rising. In 2016 mobile e-commerce sales represented just over half of total yearly sales, at 52.4% and accounted for less than 1 trillion U.S. dollars total. Those numbers are expected to rise to 72.9% and 3.56 Trillion U.S. dollars by 2021! Here’s a graph showing mobile e-commerce sales from 2016 through 2021.
What this means is that e-commerce companies that do not have websites optimized for mobile are being left behind. Those that have paid attention to the growing trend in mobile phone use and have acted accordingly will continue to increase their advantage over their competition. If you look at the sites of the leaders in e-commerce, they all work well with mobile devices and have been optimized to capture more of the mobile e-commerce sales total. Our e-commerce marketplace will be optimized for both mobile and desktop so that we can easily capture a large portion of the crypto sales, a market that is expected to grow as more people open digital wallets.
From Mobile eCommerce Sales To Voice Search
Not only is the device that people use to shop online changing, but the way they search is as well. With innovations like Google Voice Search, Google Assistant, Amazon’s Alexa and Apple’s Siri, searching by speaking into a device rather than typing into a search query is gaining in popularity. By 2020, 30% of web browsing sessions will be done without a screen and 50% of all searches will be conducted via voice. Now that voice search is being used frequently, search engines like Google are placing more emphasis on voice search optimization. However voice search SEO is different than the traditional SEO that we are all used to, so businesses that want to remain competitive will have to optimize their websites for voice search as well.
Our company is entering the market at just the right time to capitalize on these changes, giving us yet another advantage as we present our service to consumers.
Purchasing Decisions And The Environment
With environmental concerns mounting due to increasingly gloomy reports from environmental scientists around the world, consumers are becoming more focused on environmental concerns when making purchasing decisions. Especially in ecommerce, where excessive packaging is often an issue, consumers are beginning to expect more from the companies they support. A study from a few years ago claimed that 45% of consumers actively seek out environmental information about the items they buy. That number has certainly increased by now.
With consumers becoming more concerned about the environmental impact of their purchasing decisions, companies must also make environmental conservation a priority in order to gain and keep customer loyalty.
Alternative Payment Systems
It used to be that you could either pay with a credit card or a debit card when making an online purchase. Now there are more options. Now we have options like Venmo and Apple Pay. With the increase in cryptocurrency traders, some online stores have begun to offer a cryptocurrency payment option as well. However, crypto shoppers often have to visit multiple websites to find what they want to buy due to a very limited selection of products in each store. By developing an ecommerce marketplace for crypto shoppers, we are providing a place where people can go to find everything they need and make all of their purchases using crypto assets.
By entering a market with limited competition, we can quickly achieve profitability and scale alongside the crypto industry itself as more people use digital currencies.
Augmented Reality In eCommerce
It’s not enough for customers to see a 2D image of the product you are offering on a white background anymore. They want to be able to see exactly what it will look like when it’s set up in their home. That is why Augmented Reality (AR) technology is becoming an important tool in eCommerce that is already being used by companies to encourage customers to complete the purchase.
By providing a more customized and personalized shopping experience through AR, you can increase the likelihood that a shopper will place an item in their shopping cart. Look for technologies like AR to be used more and more frequently over time as they improve. If you think the shopping experience today is advanced, just wait another 20 years!
eCommerce Changes Fast
The main takeaway from the increase in mobile e-commerce sales and other trends is that e-commerce changes fast. So, whether you are in the e-commerce industry yourself or just a consumer, don’t let the many changes in the industry leave you behind.
Afraid you might be left in the dust? Don’t worry, we’ve got you covered. Follow our medium publication for regular updates on the latest news in ecommerce!
