We’re excited to announce the launch of the Guide to Investment for African Entrepreneurs, created by AlliedCrowds with support from GIZ’s Make-IT Initiative!
This innovative platform, built using the Capital Finder database, allows entrepreneurs to learn about how to raise funding for their startup, and who to approach for capital. The information in the online guide comes from the popular Entrepreneurs’ Guides to Investment in Kenya and Nigeria, written by AlliedCrowds and published by GIZ last year.
The interactive platform means that entrepreneurs in different stages of their fundraising journey are presented with tailored content that’s suited to their situation. For instance, an entrepreneur who is looking for his or her first, small infusion of cash (~$10,000) to develop an idea will not be interesting to banks or private equity firms, who have high ticket sizes. For that reason, the interactive guide only shows information about funders who are actually funding smaller ticket sizes (incubators, crowdfunding platforms, angel networks, etc.).
The curated, interactive nature of the platform will make the platform more appealing to entrepreneurs; they will engage with it if they find the content to be relevant.
We also set out to make the directory visually appealing, interactive, and fun — we want the entrepreneurs to be able to want to learn as much as they can about each investor that we have in the database.
Take a look and let us know what you think of the platform! And if you’re an investor and would like to have a profile up on the page, please fill out this form.