Sustainable Fashion: Top Offsetters in the Fashion Industry

Jenna Zhang
AlliedOffsets
Published in
3 min readOct 1, 2021

This snapshot is the first in a series of mini blogs showcasing AlliedCrowds’s voluntary carbon offsetting premium data dashboard.

1st Place

Based on the data gathered in our Premium Tableau dashboard, Gucci is the highest offsetter in the fashion industry. According to data on retired credits, Gucci began its retirement process in 2019 at a considerable sum of 1,400,000 credits. It has since completed twelve transactions through two accounts, totalling close to two million retired credits. The transactions are shared between Kenya, Peru, Brazil, Cambodia, Zimbabwe, and Indonesia.

Additionally, Gucci has focused on a single sector of projects, Forestry and Land Use:

  • In Peru, Gucci partnered with Alto Mayo Conservation Initiative
  • In Brazil, Agrocortex REDD+
  • In Kenya, Chyulu Hills REDD+ Project
  • In Zimbabwe, Kariba REDD+ Project
  • In Cambodia, Southern Cardamom REDD+ Project
  • In Indonesia, Rimba Raya Biodiversity Reserve Project

The ten credits purchased from Agrocortex REDD+ Project helped offset the emissions from Gucci’s non-fungible tokens (NFTs). NFTs are digital assets that emit GHGs in production and consume energy in sales.

In total, Gucci has transacted 2,800,010 carbon credits.

2nd Place

In second place is Chanel. Chanel also began transacting within the voluntary carbon market in 2019, with 50,000 credits to start. It has since retired over a million credits, all of which are also in the Forestry and Land Use sector. Record shows a total of eight transactions split between the Biocorredor Martin Sagrado REDD+ Project in Peru and the Sumatra Merang Peatland Project in Indonesia.

Stay tuned for more data snippets from our database, and check out the demo here!

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