For food bloggers, presentation is everything. With quality content you can grow your audience and represent your brand in the best way. Both collective content creators like Tasty and individual bloggers like Almazan Kitchen understand that good recipes can only go viral with delicious photos and video material. To make every shot look scrumptious, consider these suggestions:
Photography & Videography
One of the main reasons food blogging took off is because we eat with our eyes! A juicy steak looks much more appealing when it is plated in a neat way then when someone brings it to you on a garbage can lid. Similarly, now matter how tasty your food is, low quality photos won’t take you very far. So it’s worth investing in a professional camera and learning how to use it.
Since users can’t touch, taste, or smell the recipes you share what they see is all the more important. Bad lighting, bad set-up, bad composition are all turn-offs. On the other hand big, bright, crisp, finger-licking photographs create the most visual appeal for internet users. Here are some tips to keep you on the right track:
Take Photos Under Natural Light.
Try to avoid overhead lights or lamps or the built-in flash in your camera. They tend to over-expose your shots and make everything look flat and two-dimensional.
Move Around to Find the Best Light Source.
Sometimes one location works better than the others. If you don’t have a designated studio with all the fancy lighting tools, don’t feel confined to taking photos in your kitchen.
Try Taking Photos from Multiple Angles
Some plates of food look better from above (like, pizza), or from the side (burgers), or at a 45-degree angle (drinks). Try moving around the plate and taking photos at various angles so you can pick your favorite later.
Clean Up and Minimize Clutter
If that spoon, napkin or busy background doesn’t add to the photo, it’s better to leave it out. Focus on what is most important, but don’t zoom in so close that your subscribers can’t tell what the food is.
Growing Your Brand
So now that you’ve generated quality content, you’re ready to share your photos with the world! Having your own website is crucial, but if you’re still in the process of setting up your blog, maintaining a presence on social media platforms is a good way to grow your audience. While some platforms may be obvious choices, there also are other social platforms worth being on.
All.me is the first digital network based on blockchain technology that combines social media and earning. As soon as you open an account, you’ll notice that there are a lot of foodie users on the platform and quality content is quickly embraced, liked and shared across different pages. Here, you can also create custom magazines that users will subscribe to. The Hotlist currates trending content, so your recipes can reach users even outside your niche!
Aside from being authentic, original, and showing your personality, make sure to befriend other bloggers and help each other out. You won’t be the only food blogger in all.me, so don’t isolate yourself. In fact, Feel Good Food, Cuisine, and Indian Food Tour are three foodies definitely worth subscribing to. Keep in touch with other users, ask for advice when you need and offer helpful feedback where you can.
Hopefully, these tips give you a bit more insight into the world of food blogging. If you’re already a full fledged internet foodie, let us know what you think is key to success in the comments below!
