Your company’s cap table matters — it’s who you’re making wealthy and powerful in the world

Squad’s $5M seed round was very diverse: yours can be too!

Esther Crawford
Aug 8, 2019 · 6 min read
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Now that we’ve announced our seed round was led by Hayley Barna, partner at First Round, I can talk about something I’ve become very passionate about — our cap table.

Shortly after launching Squad it was obvious we had hit on something magical so I decided to put a fundraising process together to fuel our product development and growth.

  1. Do I believe the world will be better off if this investor becomes richer and more powerful?
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Why we should talk about the cap table more

In its simplest form, the cap table is simply a ledger that shows who owns how many shares in a company.

Wealth inequality starts with equity inequality

Gone are the days where tech founders can feign ignorance about their role in shaping society. Instead, we need to plan for success — which means:

  1. The people on the cap table (especially our investors and early employees) will potentially be rewarded with generational wealth. And along with that wealth comes enormous power. The kind of power that influences local, national, and even global affairs.
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Peter Thiel at the RNC in 2016 — via Time
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The bigger the exit, the more power created

One of my primary jobs as the CEO is to make sure we don’t run out of money —but I also need to be deliberate and strategic about who I allow to invest in the company because I want to work with ethical people who share my values, broadly speaking.

What our cap table looks like today

I’ve often wished companies publicly showed who was on their cap table. It’d be a small yet powerful way of holding founders accountable at each funding round to at least meet with a more diverse set of investors — potentially even creating space for smaller funds and newer angel investors to participate in the round.

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1) YC is huge so I just included our group partners. 2) For small funds I included both partners if we interact with both partners.
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Squad — video chat + screen sharing

All Raise

Accelerating the success of female founders and funders to…

Esther Crawford

Written by

CEO of Squad. Life story: “Nevertheless, she persisted.” Optimist. Technologist. Wearer of many hats.

All Raise

All Raise

Accelerating the success of female founders and funders to build a more prosperous, equitable future

Esther Crawford

Written by

CEO of Squad. Life story: “Nevertheless, she persisted.” Optimist. Technologist. Wearer of many hats.

All Raise

All Raise

Accelerating the success of female founders and funders to build a more prosperous, equitable future

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