Definery: A company with an appreciation for creativity and new perspectives
A few months ago I had the pleasure of chatting with Almitra, Managing Partner of Definery about what they do and how the company ticks. A digital design agency based in Oakland, California, Definery helps transform exciting ideas into projects that wow clients and their intended audiences!
A visit to their website backs up the impression of serious creativity I got from my interview with Almitra. Definery showcases the fresh, clean designs they’ve done for their clients, with extra detail and strategy applied the User Experience. Take a look at the recent work they did for lucidworks.com. I was impressed by the work samples and could see how they reflected the caliber of expertise the team had onboard.
Definery is composed of “superstars,” according to Almitra. They’ve built a cohesive team that shares a “get it done” mentality and values autonomy as well as respect for others. Definery’s leadership wanted to bring together a solid group of individuals with incredible experience but also creative energy ready to be unleashed. Their crew is aligned with company goals and make efforts to distance themselves from a rigid corporate structure.
Like beer? The culture at Definery includes a deep love for beer, including brewing their own! Besides sharing this (delicious!) interest, the team participates in Oakland design meet-ups, supports local businesses, and gets involved in social justice activities.
Glancing at Definery’s Instagram, it’s cool to see clear evidence of innovation, not just from product pictures but also in the atmosphere of their workspace and the regular design sprints they hold. Their open-concept office has an industrial feel with exposed concrete and piping paired with gorgeous wood floors and furniture. Look out the window for fantastic views of uptown Oakland, including a clear shot at the historic Fox Theatre. Who wouldn’t be inspired?
A great company offers more than just a cool office and fun with colleagues. Definery is well aware of this and works to maintain open yet stable relationships and meaningful work. The team leverages tools like #slack to enhance communication between each other and clients. They also hold casual weekly check-ins to catch-up and encourage opportunities for team bonding. Definery fosters an appreciation for creativity and new perspectives, in design and beyond.
