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ALPEX Global Weekly Newsletter — November Week 1

Latest news and updates from ALPEX Global, a leader in digital asset trading!

As a leading fintech company, ALPEX Global aims to educate people on how this disruptive technology will benefit the entire world. ALPEX Global introduces a variety of subsidiaries including ALPEX Derivatives Exchange, ALPEX Academy, and its own APX Token. With a keen eye on the market, ALPEX Global aims to create a safe, reliable, and flexible trading platform building its core on innovation and sustainability. We utilize our years of broad experience and sharp insights to provide our investors with secure operating systems, complete transaction tools, and various financial resources. Our technology helps investors better understand risk and make more powerful trading decisions.


This week was quite bullish for Ethereum. Ethereum captures new all-time price high — ETH price surpasses $510 billion, and yes, McDonald’s has an NFT now. Meanwhile, Burger King is offering free crypto in exchange for meals. Check out this week’s newsletter for more details.

To begin — A little over one week after Bitcoin’s all-time high, Ethereum bulls continue to build on the momentum as the cryptocurrency surpasses the old high 171 days after it was first set. In just nine days after the crypto community celebrated a new Bitcoin all-time high, the Ethereum community celebrated its ATH — ETH broke above $4,380.

With the rally in most major cryptocurrencies continuing, Ethereum’s price rose to a new all-time high above $4,600 on Wednesday morning. Its market cap now exceeds $550 billion, making it the second-largest cryptocurrency.

The cryptocurrency Ethereum broke through a significant milestone today, breaking above its former all-time high of $4,380. The new high for ETH is $4,400 as of the time of writing. ETH accomplished this after exactly 171 days from May 12th, 2021.

Analysts report that the increase is the result of a wider increase of around 7.5% in the past 24 hours and over 50% over the past month. The total market capitalization of ETH has risen above half a billion, currently sitting at $511 billion. Defi protocol-locked value also exceeded $100 billion for the first time just a few days ago. Many analysts believe there will be a considerable altcoin season after Bitcoin’s recent rally, so it will be interesting to see where the price of ETH goes from here.

Are you craving a Big Mac? In honor of the McRib’s 40th anniversary, McDonald’s will create the first non-fungible token ever. According to a press release from the company, starting Nov. 1, the fast-food chain will begin giving away NFTs via Twitter. On the same day, McDonald’s will begin offering the McRib at participating locations.

The McRib NFT means you’ll never have to say goodbye to the sandwich you love again. To receive the McRib NFT piece of art, McDonald’s is running sweepstakes until Nov. 12 and the winner must have a crypto wallet.

Lastly, Burger King has partnered with Robinhood to offer its customers free cryptocurrency as another indication that appetites for digital assets are growing. As part of the promotion, Burger King customers in the United States will receive free crypto, mainly Dogecoin, through Nov. 1–21. Several lucky customers will have the chance to win a whole Bitcoin or Ether. Robinhood Crypto must be registered to qualify. Burger King users need to purchase using a code on the Burger King app, website, or in-store using a participating location to receive the reward.

In addition to crypto rewards, there will be prizes worth 2 million DOGE, 20 BTC, and 200 ETH. Only one prize can be claimed per customer per day. Several corporations are experimenting with digital assets and nonfungible tokens, or NFTs, from a business perspective. With Burger King, McDonald’s, Pizza Hut, and Taco Bell all launching their own NFT collections, the fast-food sector has shown special interest. There’s a growing trend among major brands to use NFTs for marketing purposes.

The market is nearing the end of a pivoting year as Thanksgiving in the US approaches and Christmas worldwide is just around the corner. How will the market look in the weeks to come? Be sure to check back next week for more exciting news.

Marketing Summary:

In market news: A $100 million blockchain gaming fund has been launched by FTX with Solana Ventures and Lightspeed Venture Partners to invest in studios and startups developing blockchain games. Furthermore, the growth of Fantom and Avalanche continued to be strong, with TVL outpacing Polygon, while competitors further reduced Polygon’s competitive edge.

Information about the marketing department: ALPEX Global marketing has been working diligently to create campaigns that reflect our values. ALPEX advisors continually train the team about cryptocurrencies and blockchains, from basic to advanced knowledge. Our editorial team posts new articles on social media after designing layouts according to user preferences and regularly writes new articles. The ALPEX Marketing team is celebrating several birthdays this month and it has been such a pleasure being led by amazing senior executives and advisors who treat each team member with value and respect.

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ALPEX is a cutting-edge digital asset and derivatives trading platform, created to provide the world’s best and most secure online trading experience.