Photo by Austin Distel on Unsplash

Most Career Coaches Are Not Worth The Money They Charge

Don’t get duped

There’s a fine line that content creators and influencers need to walk between marketing themselves too hard and becoming annoying versus not marketing enough.

I get it — if you never beat your own chest, you won’t get seen or heard. Then all that content you produce will get wasted. But the flip side is that a lot of self-marketers lie or at least they heavily exaggerate:

• Financial influencers try to engage your FOMO by touting how much they made over the past month. But they don’t share their long-term record or talk about their losses (or the risk they took on to achieve their “spectacular” one month return).
• Career influencers and coaches tout the simplicity of their job-hunting strategy, promising that it’s easy to get a tech job that pays $250K plus. Many of them barely know how to code hence the focus on buzzwords and soft skills that hiring managers don’t actually care about.
• Content creator influencers (hustle bros) talk about how easy it is to reach $10K a month in passive income. What they don’t tell you is that it takes $9500 in marketing spend to achieve that $10K so they’re only netting a few hundred dollars at best.