The Bill Gurley Starter Kit — Part 1: The Pitfalls of LTV

Bill Gurley is a general partner at Benchmark with deep expertise in online marketplaces. His blog, Above the Crowd, chronicles the rise and fall and rise again of tech over the past two decades. It’s a great resource for learning about online business models.

This week, a look at the uses and abuses of the lifetime value formula, a frequent topic for Gurley.

Thanks for reading.

LTV 101