Nov 15, 2021
4 min read
The Other Network Effect
The oft-overlooked one
The classic network effect in the digital era is a multi-sided network where increasing scale on one side increases the value of the network to the other sides, unleashing a positive feedback loop.
For example, Google is a multi-sided network that connects users (web surfers), content (websites), and advertisers (who want to sell to those users). The more…
