Analytics — What is Missing?
Predictions about Analytics being the driver for the world’s businesses are not wrong. All business functions are now becoming dependent on analytics to drive crucial business decisions. Analytics is a powerful tool of technology that allows businesses to crunch data and get deeper insights. Today, modern analytics are delivered to business users through beautiful visualisations and dashboards.
But what is a dashboard? When data is converted or represented through a dashboard, it’s merely incomplete information. It can be thought of as a glorified interface since it still requires the end user to perform multiple point and clicks, to reach his desired result. Let us understand this better through an example.
If you look at the above visualization it will display a data framed dashboard that requires the user to fully immerse itself within the dashboard to be able to obtain any relevant information.
Now Imagine, if you had the same dashboard but you could ask questions and obtain compelling business story in voice with a simple click of a button.
Businesses are increasingly dealing with massive volumes of data.This means business decision makers need to rapidly consume analytics in order to drive business actions and decision making. Traditional methods of presenting analytics to decision makers have various disadvantages but more importantly lack clear visible Insights.
Although analytics is a game changing technology, something fundamental is still missing from analytics or the way we deliver analytics, through dashboards. Although our dashboards are giving us a picture of our data, they are not telling us a story. A compelling story is what analytics lacks currently and it is precisely that which is needed.
In our other articles, we have discussed the art of storytelling for businesses and how it can impact decision making. At Alphaa, we believe augmentation is the future and conversational analytics will be the next wave of analytics. We have create Alphaa AI, the world’s first conversational AI analyst for your business dashboards.
