How did AlphaDEX begin?

For the deep dive introduction to AlphaDEX, find the Twitter Space interview with Fred here.

Founder Fred Liebenberg is a South Africa-based, seasoned finance professional with 25 years of experience in traditional finance. During his career, he designed derivative products, managed institutional investments, and analyzed portfolio manager strategies. In his free time, he has always been interested in coding and fascinated by how we can leverage technology to make daily life more efficient.

Coming from the traditional finance world, Fred knew that he wanted to build equivalents of some traditional finance products on a decentralized network. While he knew the true potential and value of Web3, he also knew that it was in no shape to compete with the simplicity of use TradFi offered to millions of daily users across the globe.

Before he could focus on building financial products, he realized that all products would need an efficient way to exchange between and determine a price for tokens. He knew that the traditional AMM exchanges were not ideal for meeting all these needs and that decentralized order book exchanges could not function on the slow and costly networks that existed at the time.

When Fred discovered Radix in 2018, he quickly realized that “Radix has everything that is needed to deliver the promise of a decentralized financial system for the world” and seized the opportunity to combine his love for programming and knowledge of the financial world to rebuild traditional financial products on Radix. In 2022 he quit his job to become a full-time Radix developer and has been building on the network ever since.

Having been selected for the Radix Grant program, Fred has recently returned from Austria where the first cohort of the Radix Grant program, benefitted from some well organized input and guidance as they engaged with a Y-Combinator style 12-week program.

The future looks bright for AlphaDEX. We look forward to sharing more updates on the journey as we grow.