Major technology partnership with Insomnia Labs for Loyalty+
Smart Layer is excited to announce a major technology partnership with Insomnia Labs around the launch of Loyalty+.
Loyalty+ is a cutting-edge tech stack designed to reshape the landscape of brand loyalty and involves a collaboration with some of the biggest innovators in web3, including Co:Create,, Cookie3, and Crossmint.
The Loyalty+ solution represents a significant leap forward in loyalty programs, integrating state-of-the-art Web3 technologies, including blockchain, NFTs, and AI, to provide a modern alternative to traditional loyalty models.
This initiative introduces a unified online portal, allowing customers to seamlessly access, view, and redeem points from various loyalty programs. It tailors loyalty experiences to individual brand values and community preferences, while also incorporating data-driven personalization through on-chain and off-chain data insights.
Insomnia Labs, established in 2021, has already established a strong track record, collaborating with prominent Web2 and Web3 brands and investors, including L’Oréal’s NYX Professional Makeup, Under Armour, Coca-Cola, Web3 Ventures, Berlin Cameron, OpenSea, Polygon, Coinbase, The Sandbox, Animoca Brands, and many more.
“As Web3 continues to shape the future, Loyalty+ is poised to lead the charge in redefining brand-customer relationships,” said Billy Huang, CEO of Insomnia Labs.
“Loyalty+ isn’t just about points and rewards; it’s about reimagining loyalty programs altogether for a modern audience,” said Mathew Sweezey, CSO of Smart Layer and former Co-founder of Salesforce Web3 Studio.
“Through Web3 technologies, we’re offering brands a seamless transition to a future where loyalty is transparent, secure, and more engaging. The potential for brands to amplify their outreach and deepen connections is enormous.”
“I’m truly excited by how Insomnia Labs is thinking deeply about building powerful solutions for the Web3 powered future of loyalty and rewards. Co:Create is delighted to be a part of Loyalty+, supercharging brands relationships with their communities and taking loyalty experiences and engagement to a whole new level,” said Tara Fung, Cofounder & CEO of Co:Create.
“Loyalty+ is breathing new life into the loyalty rewards space,” said Ewen Cameron, CEO, WPP-owned agency, Berlin Cameron. “From gamification to a more unified experience across a fragmented loyalty ecosystem, we’re excited to see how Loyalty+ will change the way brands build their programs.”
The Loyalty+ ecosystem will integrate immersive gamification elements through Co:Create’s specialized API, facilitate user identity creation and transition from conventional web platforms to the Web3 ecosystem via Smart Token Labs, enhance user engagement with advanced analytics from Cookie3, and streamline transaction processes with Crossmint’s robust NFT Checkout solutions.
