Altcoin News: Brave Browser Reaches 8 Million Monthly Users — BAT in Uptrend
October 18, 2019, by Marko Vidrih on ALTCOIN MAGAZINE
Data-centric browser Brave has reached an all-time high of eight million active users in a month, posting impressive stats that suggest its crypto-incentivized advertising model is gaining momentum.
The Brave Browser, a privacy-driven, blockchain-based browser, is slowly and gradually gaining market share from the browser giants Firefox and Chrome. A blog post from the company today announced that the Brave Browser has reached nearly 8 million active users per month. In addition, the developers of the open-source project stated that now a click-through rate of 14 percent, which is seven times higher than the industry average, has been achieved and has carried out nearly 400 advertising campaigns for various brands.
The Brave Browser allows users and content creators to benefit from advertising in the browser. Users are rewarded in Basic Attention Tokens (BAT) for viewing ads, while publishers receive BATs based on the attention of the users, who are safely monitored by the Brave browser. The more people spend time looking at ads, the more revenue goes up. Bold users can also choose to stop seeing ads and charge their BAT wallet to reward websites instead.
The data from the Brave Analytics website shows that the platform has been continuously acquiring Content Creators since January. There are now over 290,000 Brave Verified Publishers receiving the Basic Attention Tokens, which Brave anonymously distributes to those viewing Brave browser ads. Verified Publishers include 200,000 YouTube creators, 33,000 website publishers or creators, 15,000 Twitch streamer, and 28,000 Twitter accounts.
The number of Youtube publishers on Brave has risen by 1,000 percent since January, while Twitter content authors, which were only offered browser support in June, saw a rise of 1,590 percent in just five months. As part of his aggressive user-centric model, Brave has launched a page that shows the number of ad campaigns, content creators, and Brave-initiated BAT purchases in real-time: https://brave.com/transparency/.
Brave has also initiated BAT buybacks to distribute rewards to satisfied consumers who receive 70% of advertising revenue based on their consumption as part of the browser’s “Brave Rewards” engagement reward program. Brands that choose to advertise on Brave can allegedly pay in BAT or USD, the latter being used to regularly buy back BAT tokens from the open market, with the transactions listed on the Transparency Brave portal.
The company’s previous purchases were largely insignificant, with four transactions over three months totaling 288,167 BAT (approximately $63,000). The buybacks could, however, become a major volatility factor in the course of the Basic Attention Token. If Brave continues to expand and wins new users and advertisers, the buybacks could have a significant impact on the price of BAT.
Author: Marko Vidrih
